Earlier quoted context omitted.
That would be one hell of an ecosystem to bootstrap, even starting with a partnership with an existing company, even for Google. Building "a" car isn't that hard. Building a car that conforms with all regulations, has had all the testing done on it, can be manufactured at any useful scale, and, oh, also is something that people want to buy, is not a problem that should be underestimated. (Yes, props to Tesla. They di…
You aren't simplifying, you're misrepresenting. A company wants to invest in projects with an expected return exceeding it's cost of capital for the project. It doesn't matter if you lower your overall rate of return. To give a concrete example, imagine I have a hotel in New York generating profits of $50 mn/year. If it required an investment of $100 mn to build hotels, making another one in Atlanta that generates pr…
Google, paradoxically, by having such a good RoI on ads has a hard time taking on other businesses. This is a big part of why they spun so much stuff off; if they stay within Google, business forces would tend to starve them despite the abundance of resources that at first glance seem to be available. It's why you see companies so often cut product lines that are profitable, but not as profitable as something else... or, to put that another way, this isn't something I'm hypothesizing about how it might happen because of the theory, it's a thing that happens all the time. I've seen at least two major passes of it at the company I work at.