Live data from Hacker News

Ask HN: Is the concept of a one-person software shop still viable?

news.ycombinator.com

41–50 of 165 posts

Re: Ask HN: Is the concept of a one-person software shop still viable?

#41

Running solo doing around $750k/year on a desktop app. The market is so huge and so many niches to filll. Make something you can sell for $50-300 with upgrades once in a while and set up a simple shop. It has never been easier to develop desktop software. If I was going to start this route today I'd 100% make an electron app and try to address and already large market that has stagnated or has shitty entrenched playe…

How do you sell?

That's one of the annoying (and liberating) things about desktops, they don't have an app-store, so you have to run your own store (without reviews) and people have to trust that you're not going to sell them a virus.

Re: Ask HN: Is the concept of a one-person software shop still viable?

#42

Running solo doing around $750k/year on a desktop app. The market is so huge and so many niches to filll. Make something you can sell for $50-300 with upgrades once in a while and set up a simple shop. It has never been easier to develop desktop software. If I was going to start this route today I'd 100% make an electron app and try to address and already large market that has stagnated or has shitty entrenched playe…

Wowzers!

May I ask a few questions?

- What category is your app in?

- What is an "electron app"

- How do you distribute? Mac App Store/Windows/Your own site?

Thanks!

Re: Ask HN: Is the concept of a one-person software shop still viable?

#43

Running solo doing around $750k/year on a desktop app. The market is so huge and so many niches to filll. Make something you can sell for $50-300 with upgrades once in a while and set up a simple shop. It has never been easier to develop desktop software. If I was going to start this route today I'd 100% make an electron app and try to address and already large market that has stagnated or has shitty entrenched playe…

How do you sell? That's one of the annoying (and liberating) things about desktops, they don't have an app-store, so you have to run your own store (without reviews) and people have to trust that you're not going to sell them a virus.

Good SEO, reputation, big market, staying alive long enough that word of mouth starts to mean something.

Re: Ask HN: Is the concept of a one-person software shop still viable?

#44
Balsamiq Mockups is a good example that microISVs are still viable. At least, Peldi (the founder and sole dev initially) started off solo some years ago, was solo for a while, and became successful while still solo. Then got some employees over time due to more growth.

http://balsamiq.com

Source: I read about Balsamiq Mockups soon after it was created, used it in some commercial projects as a consultant/freelancer, corresponded some with Peldi, and also got a free copy of Mockups early on, for having released an open source product. He had a scheme of giving a free copy to such people. May still have it.

Edit/update:

IIRC, he initially had the idea of doing Mockups as a web app plugin (for JIRA, maybe), and did it, but a lot of people asked for a desktop app, so he did that too, and I remember reading that at least in the early years (maybe now too), the desktop app sold much more. I used the desktop app in my work I mentioned.

Re: Ask HN: Is the concept of a one-person software shop still viable?

#47

I'll add something I wish I had realized several years ago: build a SaaS is not the only path to a product business, and for a solo founder, it's (in my opinion) probably not a very good path. I spent 5 years trying to get a micro ISV off the ground which made scheduling software for hair salons. It was a terrible idea for a large number of reasons (described in detail here: https://www.jasonswett.net/im-shutting-dow…

I am quite interested to know how you got into the business of making software for hair salons when you're not a "domain expert in the beauty industry" - did you start out building this for someone else who was involved in this industry, and then decide to give it a go yourself?

There's some great advice in your post about your ill-fated Snip (strong name!) product, anyway!

(I'm not sure I agree about product businesses - I think it depends on the industry and your connexions - but certainly no one should think that going it alone will be easy.)

Re: Ask HN: Is the concept of a one-person software shop still viable?

#48
I had such a project that was making about $15k/mo at its peak -- it was me and my wife, barring a couple of spot contributions from contractors. It depended on data from a sole data source, a Fortune 100 company, which eventually cut us off by sending a C&D threatening to sue under the CFAA, Copyright Act, and various other statutes. They claimed we breached the contract entered automatically by using their site, as their Terms of Service states that "no automated or manual method" (i.e., no method at all) can be used to access their content and their footer states that use of the site constitutes agreement (this is called "browsewrap"). The way we accessed data was much lower-impact than the way our clients accessed the data previously and I'm fully convinced that we saved them tens of thousands in maintenance and bandwidth costs.

No other data source is capable of providing the content we needed. We were forced to shut down.

We knew this was a possible eventuality and our ToS explicitly disclaimed responsibility for it. Our site required users to check both a checkbox and click OK on a dialog box that served only to inform that they used the product at their own risk, nothing was guaranteed, and no refunds of any kind would be furnished. When we shut down, many angry users demanded refunds and issued chargebacks, often after months of successful use, despite the clear and unambiguous language which confronted them several times and required their affirmative assent before they were allowed to purchase anything.

Before we were forced to shut down, other people had caught on to the market and started copying us. We had about a year where we were in it by ourselves. Once serious competitors showed up, they ate our lunch by using a sophisticated spam network to promote their offerings, which were sloppily made by offshore contractors and far worse than our offering in every way, technical and aesthetic.

I refused to engage in similar tactics and felt righteous about it, but it sure cost us a lot of money. They somehow brokered deals with the niche forums that had blacklisted us from day one (or just outspammed their moderation capacity), afraid that we may eventually expand into something that would threaten them directly (which I now plan to do, some day). Perhaps we could've prevented the copycats by acquiring software patents.

These competitors pushed the envelope to the point where it became a visible PR issue and the F100 was forced to respond by C&D'ing every site that operated in the sector I launched and instructing their users to never use anything not distributed directly by the company itself again.

Now, about 16 months post-shutdown, I still get emails from business owners who depended on us begging me to turn the service back on, and saying that their business has been seriously hurt by our absence.

Some of the people in this thread evidently picked much better niches than I did.

Re: Ask HN: Is the concept of a one-person software shop still viable?

#49

I'll add something I wish I had realized several years ago: build a SaaS is not the only path to a product business, and for a solo founder, it's (in my opinion) probably not a very good path. I spent 5 years trying to get a micro ISV off the ground which made scheduling software for hair salons. It was a terrible idea for a large number of reasons (described in detail here: https://www.jasonswett.net/im-shutting-dow…

Shhh, dont give away the secret sauce. ;)

Truth is that info products are perfect for solo founders as a way to start generating revenue for bootstrapping something else (or simply as additional income). Marketing them is easy. You just have to put samples online, work the SEO, and share it on social (inbound). Building one is also simple. No need for anything fancy. Ive sold info products using a static page and a paypal button.

Re: Ask HN: Is the concept of a one-person software shop still viable?

#50

Running solo doing around $750k/year on a desktop app. The market is so huge and so many niches to filll. Make something you can sell for $50-300 with upgrades once in a while and set up a simple shop. It has never been easier to develop desktop software. If I was going to start this route today I'd 100% make an electron app and try to address and already large market that has stagnated or has shitty entrenched playe…

If you can point me to one of these niches, I'd give you 15% of revenue generated on it
Post reply on HN