I wonder if you could use this technique to make a completely passive wi-fi device. Ie, no battery or plug of any kind, just using the power of the wifi emitter. I guess it would be similar to passive NFC, but at a longer range and driven by a separate device from the one that does the receiving. Or would the power requirements be too high?
Edit: I just realised that the earlier prototype video from the comments indicates that's the goal, but it's not mentioned in this more recent one. Instead they just talk about higher power efficiency. I wonder if that means they tried it and it wasn't feasible.
Edit 2: Aha, got it. There are three separate projects:
1. Ambient Backscatter (2013): no external power, no base station (uses ambient frequencies like TV), not wifi, low data rate (1Kbps) and short range (http://abc.cs.washington.edu/]
2. Wi-Fi Backscatter (2014): no external power, base station, kinda wifi (encodes data in the CSI/RSSI metadata and presence/absence of packets), low data rate (1Kbps) and slightly less short range(http://iotwifi.cs.washington.edu/]
3. Passive Wi-Fi (2016): low external power, base station, actual wifi (802.11b packets), high data rate (11Mbps) and long range (http://passivewifi.cs.washington.edu/]