Earlier quoted context omitted.
It would seem that fitbit would want to retain pebble customers. If they discontinue cloud support for pebble that won't be a good thing
From what I remember, Fitbit has ~30M customers, and Pebble has ~1M. That's just 3% of Fitbit's userbase, so pretty much a rounding error. I don't believe they will care.
source: I do infrastructure stuff at fitbit. Also they explicitly said this in the developer.pebble.com blog post.