Earlier quoted context omitted.
FitBit bought just their software assets for under $40 million. In 2015, Citizen offered to buy the whole company for $740 million. FitBit did not acquire their $24 million in debt or any physical asserts. They offered jobs to 40% of the staff.
> In 2015, Citizen offered to buy the whole company for $740 million ouch, i can only imagine how the founders feel
But in hindsight he's probably kicking himself.