Letter from Steve Jobs: No Apple Giftcards for iPads
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Letter from Steve Jobs: No Apple Giftcards for iPads
1–10 of 28 posts
Re: Letter from Steve Jobs: No Apple Giftcards for iPads
#2It is funny how Apple manages to simply punish everyone for the bad behavior of a few. This would really frustrated me because the poor guy was not evening buying the entire thing using a gift card. He was only using it to cover a portion.
Re: Letter from Steve Jobs: No Apple Giftcards for iPads
#3Was it sent from his Macbook?
Re: Letter from Steve Jobs: No Apple Giftcards for iPads
#4Viral customer service. By answering one (or maybe a few to make sure it gets out) customers who have a general issue, he lets them take care of getting the word out, which is so leveraged nowadays it's very easy for them.
Jobs spends a few minutes crafting an email and the crowd takes it from there. A new form of disintermediation.
People should also be more tolerant of his changing his mind in a later email vs. an Official Company Policy.
Re: Letter from Steve Jobs: No Apple Giftcards for iPads
#5is this legal? per the department of consumer affairs, "Any gift certificate sold after January 1, 1997, is redeemable in cash for its cash value, or subject to replacement with a new gift certificate at no cost to the purchaser or holder.3 Effective January 1, 2008, any gift certificate with a cash value of less than $10 is redeemable in cash, which includes currency or check, for its cash value."
Re: Letter from Steve Jobs: No Apple Giftcards for iPads
#6So they'll soon also stop accepting cash? I don't see how this can actually have the effect they want. The people overseas doing this are super motivated and aren't married to gift cards.
Re: Letter from Steve Jobs: No Apple Giftcards for iPads
#7I must be missing something ...How does banning gift cards have anything to do with people buying craploads if iPads and shipping them overseas?
Re: Letter from Steve Jobs: No Apple Giftcards for iPads
#8> The fact that he spends time answering a customer complaint 8:43AM on a SATURDAY MORNING speaks volumes about his commitment to customer experience and service. Thank you Steve.
Re: Letter from Steve Jobs: No Apple Giftcards for iPads
#9Ridiculous, if you have gift cards then you should honour them. You can't just retro-actively undo the possibility of using gift cards already bought for the purpose of gifting someone any apple device, including the iPad.
I'm betting they'll be redeeming a lot of gift cards for their cash value because of this stupidity.
I never really realized just how much of a control freak Jobs really is, imagine the CEO of a big company second guessing his entire marketing department by sending out email directly to customers.
Talk about delegation skills...
This also explains to me why Jobs' health is monitored like it is of prime importance by major Apple stock holders, it probably is of prime importance, if Jobs believes that stuff like this should be decided by him then Apple is pretty fragile.
Re: Letter from Steve Jobs: No Apple Giftcards for iPads
#10I ran in to this the other day as well. The weird thing is that prior to this email no one in the retail stores or the Apple customer relations line would say anything beyond "it's Apple's policy" and couldn't point to anywhere on Apple's site where it's in writing. Eventually I found Apple's Retail Store purchase policies: http://www.apple.com/legal/sales_policies/retail_us.html which say that you can't buy an iPad with a gift card. The store reps seemed annoyed when I pressed for information, saying things like "I don't know, I'm just an employee. It's Apple policy." while the corporate customer relations rep offered to enter my concerns in some database.
The gift cards themselves say that "Apple reserves the right in its sole discretion to determine whether gift cards may be applied to purchases of particular products or services." So, while they technically tell you that you may not be able to buy anything with the card, it's still a pretty weird situation. Especially because you can still use a gift card to buy an iPad on the online Apple store.