> 9. Are you optimizing for growth or profitability? > Profitability - 39% > Growth - 61% This is what happens when your business goal is to get acquired and not to have a business sustained by paying customers.
Well this is one of the few but key differences between a "startup" and a "business." A business that isn't profitable is either a hobby or a bad idea. A startup that isn't growing is dead. Personally I'd rather make $5/10/15/25k a month with a business than kill myself trying to get millions in funding, pay myself a $10k/mo in salary and leave with nothing through either failure, dilution or some combination thereof…
The "lifestyle" self-running company that spits out a comfortable amount of cash and is easier to handle than a corporate job is somewhere between a myth and a unicorn. It's very rare. If you want to stay on the legal side of things it takes a great amount of connections, experience, time and effort to build such a company. You might as well invest that time in a "proper" startup and get some funding. Chances of success will be similar in the end.