Earlier quoted context omitted.
Yeah, but why does Uber need/care about that information? If I ask to be dropped off at X and walk a couple blocks to Y, Uber shouldn't care. I can understand the argument that maybe going to certain buildings you have to be dropped off at a specific spot, but that seems like a minor gain for something that's more than just a minor intrusion.
(Uber engineer here) The data is used for (or can be used for) a number of practical and important purposes. These are some examples of what we do as well as what we could do with such data: - Fighting fraud - Improving "suggested pickup" locations - Improvements around POOL (we'd rather suggest a location that's easy to pick up from than one that's unsafe) - Figuring out what side of the street you end up on (we can…
All of the points that you've listed here would work just as well with anonymized data. Obviously if users are being picked up or dropped off at their house (for instance) then making every journey truly anonymous would be impossible without damaging the data, but you could still strip out explicitly identifying metadata. Are you able to tell us what sort of measures are taken in this regard?