If they're going to pitch HTML5 as an alternative to Flash (and, implicitly, the iPhoneOS API), then why not let them compete directly with Cocoa Touch apps? Why not offer HTML5 developers a way to take advantage of the App Store's monetization and discoverability? Apple already provides some amazing documentation and tutorials for making offline-capable mobile web apps, but they're still treated by Apple as the bast…
I get this argument, but couldn't you say Apple gives the customer the best of both worlds? Web & HTML 5 support: developers can make or do anything they want to on the platform. App Store: Cultivated catalog of high quality apps for customers. At the end of the day, we don't need PhoneGaps or Titaniums-- we need MobileSafari to have the same hooks into the hardware (gps, compass, accelerometer, camera, etc) as Cocoa…
A few other points:
- MobileSafari already has access to many hardware functions: gps, accelerometer, maybe compass? There are some great iTunes U videos on this if you're a member of the iPhone dev program. Obviously it would be good to have access to all the hardware features.
- Every time I hear about the App Store being "curated" for "high quality" I choke a little (iFart?). There's no reason why html5 apps in the app store wouldn't go through the same review process.
- The Google results for "congress" have no relationship whatsoever to "congress" in the App Store. Web pages != web applications.
"I don't understand why some enterprising YC person doesn't simply start making a web App Store app for the iPhone that allows people to sell web applications to iPhone users, handle fulfillment just like the App Store does, and handle curation, just like the App Store does."
Not a bad idea, in fact. A few big hurdles, though: 1) you can't install apps on the iPhone except via the App Store (or asking a mobilesafari user to create a home screen icon themselves) 2) payment system inertia-- who's going to sign up for another micropayment account when they're already set up with Apple?
EDIT: while I was writing this, nailer said it better and more succinctly.