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Jon Stewart assails Apple for becoming "Big Brother"

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Re: Jon Stewart assails Apple for becoming "Big Brother"

#3
What a turnaround! Just a few days ago everyone was highly sympathetic towards Apple losing one of their most valued secrets (not really all that much though) and boycotting Gizmodo and everything. Now with even Jon Stewart mocking them, calling them Big Brother and asking them to look in the mirror, this has turned into a major PR disaster for Apple. IMO, if they don't respond quickly and positively, this could turn out to be the point where they start losing the coolness/"with it" factor.

Re: Jon Stewart assails Apple for becoming "Big Brother"

#4
post #3

What a turnaround! Just a few days ago everyone was highly sympathetic towards Apple losing one of their most valued secrets (not really all that much though) and boycotting Gizmodo and everything. Now with even Jon Stewart mocking them, calling them Big Brother and asking them to look in the mirror, this has turned into a major PR disaster for Apple. IMO, if they don't respond quickly and positively, this could turn…

Judging from their past actions, I don't think they really care about the PR effect of this.

Re: Jon Stewart assails Apple for becoming "Big Brother"

#7
post #5

Video seems to have been removed. Here's at least one direct link: http://www.cultofmac.com/jon-stewart-rips-apple-for-iphonega...

straight from horse's mouth

http://www.thedailyshow.com/watch/wed-april-28-2010/appholes

starts in earnest around ~2:00; probably region locked

Re: Jon Stewart assails Apple for becoming "Big Brother"

#8
post #4
post #3

What a turnaround! Just a few days ago everyone was highly sympathetic towards Apple losing one of their most valued secrets (not really all that much though) and boycotting Gizmodo and everything. Now with even Jon Stewart mocking them, calling them Big Brother and asking them to look in the mirror, this has turned into a major PR disaster for Apple. IMO, if they don't respond quickly and positively, this could turn…

Judging from their past actions, I don't think they really care about the PR effect of this.

I disagree. They don't care if a bunch of Apple fanboys or tech bloggers get upset about something, because the general public usually won't notice.

Daily Show gets watched by a more mainstream audience, and I suspect it's a demographic that plays a big part in making Apple's products popular.

Re: Jon Stewart assails Apple for becoming "Big Brother"

#10
post #3

What a turnaround! Just a few days ago everyone was highly sympathetic towards Apple losing one of their most valued secrets (not really all that much though) and boycotting Gizmodo and everything. Now with even Jon Stewart mocking them, calling them Big Brother and asking them to look in the mirror, this has turned into a major PR disaster for Apple. IMO, if they don't respond quickly and positively, this could turn…

What a turnaround!

Apple is the "A-list celebrity" of the tech/gadget industry. People both mock celebrities for minor faux pas and openly weep for their bad fortune.. so it goes with Apple.

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