Earlier quoted context omitted.
How do you dial a zero? Edit: Just realized why a zero is in the '10' position on a rotary phone. Huh.
Yes, except in the Swedish phones, where the numbering starts from 0. So dialing 0 would make 1 pulse, dialing 1 would make 2 pulses, and dialing 9 would make 10 pulses.
This is why the emergency number in NZ is 111, we had equipment from the UK, where the number was 999.
As to why it was backwards, I have no idea.