61–70 of 175 posts
What do you do if you make a B2B product that gives your customers such a big competitive advantage in the market that they won't talk about your product, actively hide that they use it, and refuse to let you tell others that they use it?
(Sorry, could not resist)
What do you do if you make a B2B product that gives your customers such a big competitive advantage in the market that they won't talk about your product, actively hide that they use it, and refuse to let you tell others that they use it?
When a single user gets no utility from your product if there aren't enough already using it, what does one do? You kind of have to spend some money marketing to get the initial word out. This is something I've been struggling with. We've been doing a lot of writing content and there's some word of mouth happening. We spend small amounts on FB too. But we're seeing a lot of users drop off with the reason "there just aren't enough other people using this".
What do you do if you make a B2B product that gives your customers such a big competitive advantage in the market that they won't talk about your product, actively hide that they use it, and refuse to let you tell others that they use it?
Do people have thoughts or pointers for building something users love when your product depends on there being enough users using the product? Dating apps, platforms and such. When a single user gets no utility from your product if there aren't enough already using it, what does one do? You kind of have to spend some money marketing to get the initial word out. This is something I've been struggling with. We've been…
It's a delicate balance, for sure. Focus on product until you have something that really works. But don't fall into the 'build it, and they will come' trap. As a side note: the new UI for blog.ycombinator is really ...uncomfortable. 3 columns? 4 if you count the social share buttons jutting out on the left. Designed on a > 21" monitor :( The list of tags doesn't need it's own column... each with it's own row. Just ma…
Do people have thoughts or pointers for building something users love when your product depends on there being enough users using the product? Dating apps, platforms and such. When a single user gets no utility from your product if there aren't enough already using it, what does one do? You kind of have to spend some money marketing to get the initial word out. This is something I've been struggling with. We've been…
Didn't Tinder start off by seeding your experience with friends of friends on facebook?
I'm curious about how this maps to enterprise products? Can you create an enterprise-targeted product that users truly love? Any examples of this?
Salesforce is another example. Again, it seems dated now, but when it first hit the scene, it was seismic.
It's actually pretty straightforward to make a loveable product for the enterprise, if only because the pain can be so great. The problem is wading through the sales process.
Do people have thoughts or pointers for building something users love when your product depends on there being enough users using the product? Dating apps, platforms and such. When a single user gets no utility from your product if there aren't enough already using it, what does one do? You kind of have to spend some money marketing to get the initial word out. This is something I've been struggling with. We've been…
For your dating app example, you could add a non-geographically bounded ranking feature, similar to "hot or not."
Basically, creating any sense of accomplishment within the platform will make it more difficult for people to abandon, giving you time to reach a scale where the core product value can be realized.