31–40 of 175 posts
>> Airbnb slogged for 1000 days before discovering how to make their product loved.
>> It’s unclear exactly when Airbnb implemented what’s become their most famous growth hack, ...
Craigslist had one thing that Airbnb did not - a massive user base.
https://growthhackers.com/growth-studies/airbnbI recently came across an app lets you measure NPS directly on your website - https://www.metriculator.com Seems really nice. I figured it might be useful for folks trying to run an NPS survey after reading Sam's recommendation.
It's a vanity metric, just like asking "would you pay $10 for this?" instead of getting someone to actually pay $10. https://en.wikipedia.org/wiki/Net_Promoter#Criticism_of_NPS
I'm curious about how this maps to enterprise products? Can you create an enterprise-targeted product that users truly love? Any examples of this?
I have an even harsher take. In the old days if you didn't have a product that "sold itself" (i.e. loved) then you'd just make it cheaper than the competition. These days software products are by and large free (your users pay in time), so there is no obvious competitive strategy on similar products. If you don't have evangelical user base that loves your product and spreads it or at least a well defined niche use ca…
It's a competitive advantage to charge users. Because when user == customer, your incentives are aligned. People know that.
Who finds actual value from Net Promoter Score? It's a vanity metric, just like asking "would you pay $10 for this?" instead of getting someone to actually pay $10. https://en.wikipedia.org/wiki/Net_Promoter#Criticism_of_NPS
It's useful for us.
Comment withdrawn. I've withdrawn this comment, but per site policy / encouragement I'm leaving my original comment below the lines. Pre-edit: --- I liked your comment but you won't believe how I felt about one part: >Iphone app companies do this one neat trick for this. I'm sorry, I just found it very distracting... like you use clickbait title interspersed in your writing. I tried to replicate the effect for you at…
"And if you’re just starting out, take the time to build a product your users love, no matter how long it takes. " There's this weird balance between the lean "get it out as soon as you can, fail fast" and "make sure it's a good product before you ship".
No, the rule still applies. Get it out fast so you can find out if your users love it. Just don't push it to a broader audience. Iphone app companies do this one neat trick for this. They release in foreign markets (Canada, Australia, etc) and make sure their users love their apps before releasing in the US.
"And if you’re just starting out, take the time to build a product your users love, no matter how long it takes. " There's this weird balance between the lean "get it out as soon as you can, fail fast" and "make sure it's a good product before you ship".
"And if you’re just starting out, take the time to build a product your users love, no matter how long it takes. " There's this weird balance between the lean "get it out as soon as you can, fail fast" and "make sure it's a good product before you ship".
No, the rule still applies. Get it out fast so you can find out if your users love it. Just don't push it to a broader audience. Iphone app companies do this one neat trick for this. They release in foreign markets (Canada, Australia, etc) and make sure their users love their apps before releasing in the US.