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The origin story of Google Analytics

urchin.biz

51–56 of 56 posts

Re: The origin story of Google Analytics

#51
post #21

Why all this sudden google news outburst? Why?

My best guess is to drown out the story of them them nuking the Pixel sellers account (which was just reinstated because of the bad press).

It was a big reminder to people how much trust they put in Google with their data and how little recourse they really have against a faceless algorithm.

Re: The origin story of Google Analytics

#53

Earlier quoted context omitted.

Now superceded by dnf on Fedora, sadly.

Does anyone prefer the name dnf? I will likely never agree that it should have been renamed to dnf, even though it represents a significant amount of rewriting. yum is an incomparably better name. "dnf" is even worse than "apt".

yum wasn't renamed dnf -- dnf is a new, yum (mostly) command line compatible replacement.

Re: The origin story of Google Analytics

#54
post #53

Earlier quoted context omitted.

Does anyone prefer the name dnf? I will likely never agree that it should have been renamed to dnf, even though it represents a significant amount of rewriting. yum is an incomparably better name. "dnf" is even worse than "apt".

yum wasn't renamed dnf -- dnf is a new, yum (mostly) command line compatible replacement.

They share quite a bit of code.

Re: The origin story of Google Analytics

#55

> But the real killer feature IMHO, which was released in Urchin 6, was individual visitor history drill-down. If this sounds potentially, um, sensitive, that’s because it is. Google wouldn’t touch this feature and it was summarily axed, never to return. Any word on what this feature was? And do others currently offer an equivalent?

This is what marketing automation (MA) software does today (Marketo, Pardot, etc).

It cookies every user and then collates site traffic data per cookie, so you can look up a single visitor and follow all their activity on your site. In contrast, software like Google Analytics collates data only by non-personal factors like URLs, browser, referrer, etc.

Re: The origin story of Google Analytics

#56
post #48

Have they fixed the referer spam problem yet?

You can add a view and add a filter to that view which filters requests which have domains of your choice in them. Add the domain(s) your site is hosted on and you'll get rid of most referrer spam; it seems like they call the GA API directly with your UA code, without providing a destination host. Caveat: the filter did not apply retroactively to my data and only started working from the date of its inception.

If you do it with a segment instead of a filter, the effect is retroactive.
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