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The origin story of Google Analytics

urchin.biz

41–50 of 56 posts

Re: The origin story of Google Analytics

#41
post #3

Also the reason why you sometimes see utm_campaign=... (and other utm_*) appearing in URL query strings. https://support.google.com/analytics/answer/1033863?hl=en

For a while the JS that Google handed off to you was "urchin.js"

btw, they still have urchin.js file on GA servers

https://google-analytics.com/urchin.js

Re: The origin story of Google Analytics

#43

That was a great read! I've been doing this long enough that I still complain about how much I hate GA compared to the old Urchin. I used Urchin for years and loved it. I was all excited to see what it had become as it changed to GA, and it was just... blah. It went from this super incredibly powerful tool that gave me access to all sorts of stats I needed, to this... I dunno... seemingly random assortment of things…

Can you give any examples?

Re: The origin story of Google Analytics

#44
post #7

Urchin 4 continued our tradition of supporting way, way too many random platforms (Google still has Urchin 4 help: check out the OS support… ever heard of Yellow Dog Linux?). Heck yeah! Yellow Dog was one of first GNU/Linux distro I attempted to use, back in 2k2 (Or was it SUSE 6.4? Both ran too sluggishly for desktop use on my 5400/120, tho.) Here's the trial Urchin 5 for RedHat 6, btw. https://web.archive.org/web/2…

I've made that mistake in our products. Hell, I'd nearly finished Gentoo support before realizing I was going down a stupid rabbit hole and the only prize was supporting the product for a half dozen grouchy users, and only one of them actually ever pays for software.

We support three distros now (the obvious three), and politely encourage users of other distros who really don't want to use one of the big three to fork it and add support themselves (with our blessing and encouragement).

Re: The origin story of Google Analytics

#45
I really like this kind of post-mortem story; it doesn't do that thing that so many entrepreneurs do where they make it seem like they knew what they were doing all along. This makes it clear that for every great idea or success they had, there were setbacks that made it plausible that less steadfast individuals might have let it fold before they reached the goal.

It's also nice to see a story with a realistic timeline; most acquisitions happen something like 7-10 years out. Overnight successes are extraordinarily rare, but get a lot of attention, because they make it seem easy, and people like to think that if they have a good idea, they can get rich overnight.

And, I enjoy that the company was always small enough to where everyone knew each other, even at the end, even though they had a gazillion installs.

Re: The origin story of Google Analytics

#46
post #7

Urchin 4 continued our tradition of supporting way, way too many random platforms (Google still has Urchin 4 help: check out the OS support… ever heard of Yellow Dog Linux?). Heck yeah! Yellow Dog was one of first GNU/Linux distro I attempted to use, back in 2k2 (Or was it SUSE 6.4? Both ran too sluggishly for desktop use on my 5400/120, tho.) Here's the trial Urchin 5 for RedHat 6, btw. https://web.archive.org/web/2…

While many web users don’t know that utm in a URL stands for Urchin Traffic Monitor , there are also Red Hat users who don’t realise that yum stands for Yellowdog Updater, Modified . https://en.wikipedia.org/wiki/Yellowdog_Updater,_Modified

I not only remember it, it still makes me sick that they've replaced "yum", a project with a name that rolls smoothly off the tongue like no other, with "dnf", a project name that has all the grace of a running camel. (Also, it makes me sad that Seth's lovely project will be forgotten now that he's gone.)

Re: The origin story of Google Analytics

#47
post #27

Earlier quoted context omitted.

They live on in a small tool they built... The Yellowdog Updater, Modified. Now just known as yum.

Now superceded by dnf on Fedora, sadly.

Does anyone prefer the name dnf? I will likely never agree that it should have been renamed to dnf, even though it represents a significant amount of rewriting. yum is an incomparably better name. "dnf" is even worse than "apt".

Re: The origin story of Google Analytics

#48

Have they fixed the referer spam problem yet?

You can add a view and add a filter to that view which filters requests which have domains of your choice in them. Add the domain(s) your site is hosted on and you'll get rid of most referrer spam; it seems like they call the GA API directly with your UA code, without providing a destination host.

Caveat: the filter did not apply retroactively to my data and only started working from the date of its inception.

Re: The origin story of Google Analytics

#49

Earlier quoted context omitted.

Now superceded by dnf on Fedora, sadly.

Does anyone prefer the name dnf? I will likely never agree that it should have been renamed to dnf, even though it represents a significant amount of rewriting. yum is an incomparably better name. "dnf" is even worse than "apt".

DNF always makes me think of the fact that in racing, DNF stands for Did Not Finish.

Re: The origin story of Google Analytics

#50

> But the real killer feature IMHO, which was released in Urchin 6, was individual visitor history drill-down. If this sounds potentially, um, sensitive, that’s because it is. Google wouldn’t touch this feature and it was summarily axed, never to return. Any word on what this feature was? And do others currently offer an equivalent?

Guessing it showed all the touch points of a given user. Most companies with deeper analytics have this first party data stored in their DB somewhere. Many CRMs can also provide this.

It might take the form of a time stamped list of event data, page view data and categorized referred data.

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