2. Is 'pseudo code' the best description to use? Even the word 'code' can put non-technical people off as they associate it with complexity.
3. The pricing: hosting and support are good reasons to pay, but 'full confidentiality'? It seems you are going out of your way to make the product insecure because the user is not paying. It comes across as a bit money-grabbing.
4. The gif on the front page works well to show off the product simplicity in an intuitive way. My only thoughts is the flowchart could do with looking a bit more 'web 2.0'; SVG elements so you can have rounded corners, shadow effects, colours that work together, arrows that look more professional etc.