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The origin story of Google Analytics

urchin.biz

11–20 of 56 posts

Re: The origin story of Google Analytics

#11

Token ring in 1995? I guess a lot changes in 20 years. Networking was very different then, ethernet cards were like $600 in '93 https://books.google.com/books?id=mhAEAAAAMBAJ&pg=PA67&dq=et...

I'm a little dubious that it was actually Token Ring, based on the description. From "coaxial cable with fun twist-lock fittings" it sounds more like thin-wire Ethernet-- 10Base-2. That would be a lot lower cost and definitely more common than token ring in '95.

Re: The origin story of Google Analytics

#12

Token ring in 1995? I guess a lot changes in 20 years. Networking was very different then, ethernet cards were like $600 in '93 https://books.google.com/books?id=mhAEAAAAMBAJ&pg=PA67&dq=et...

I'm a little dubious that it was actually Token Ring, based on the description. From "coaxial cable with fun twist-lock fittings" it sounds more like thin-wire Ethernet-- 10Base-2. That would be a lot lower cost and definitely more common than token ring in '95.

I supported a token ring network in 1998, but that was the emergency room network at a hospital in Arkansas.

You're right - it sounds like BNC.

Re: The origin story of Google Analytics

#13

Token ring in 1995? I guess a lot changes in 20 years. Networking was very different then, ethernet cards were like $600 in '93 https://books.google.com/books?id=mhAEAAAAMBAJ&pg=PA67&dq=et...

I'm a little dubious that it was actually Token Ring, based on the description. From "coaxial cable with fun twist-lock fittings" it sounds more like thin-wire Ethernet-- 10Base-2. That would be a lot lower cost and definitely more common than token ring in '95.

Token ring delivered 16mbit, 6mbits more than regular 10-base-2 coaxial or twisted pair Ethernet at the time.

Re: The origin story of Google Analytics

#17

That was a great read! I've been doing this long enough that I still complain about how much I hate GA compared to the old Urchin. I used Urchin for years and loved it. I was all excited to see what it had become as it changed to GA, and it was just... blah. It went from this super incredibly powerful tool that gave me access to all sorts of stats I needed, to this... I dunno... seemingly random assortment of things…

Funny I love the history of urhin but I think the measurement protocol is one of the best things that had happened to GA. Also the user explorer interface is great for understanding how individual users interact with your site too

Re: The origin story of Google Analytics

#19
post #3

Also the reason why you sometimes see utm_campaign=... (and other utm_*) appearing in URL query strings. https://support.google.com/analytics/answer/1033863?hl=en

For a while the JS that Google handed off to you was "urchin.js"

For years, actually. I kind of chuckled when they finally changed it.
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