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Facebook Scam: https://www.youtube.com/watch?v=oVfHeWTKjag Most of views, if not all, are from click farms. Stop wasting your money.
FBX is a RTB ad exchange. If only 10% of clicks are real, you simply bid 10% less than you would otherwise. You'll get the same ROI.
Facebook advertising ROI is horrible. Not worth the effort. Sure, it works our for some but most end up learning the hard way that FB is a great way to burn cash, fast.
Earlier quoted context omitted.
> You can tell they didn't do any homework, It's not a question of "doing their homework". That's the naive cop-out. The inflation of metrics and numbers is company-wide, and I am pretty certain most - if not all of it - is deliberate. Especially after 'Zuck' took the Company Public.
The NY Post are the ones that didn't do their homework. Their source for this article is FB trying for transparency. If you have proof of inflating metrics and numbers, especially deliberately, you're welcome to post some. Posting detailed reports of errors discovered during an internal audit when under no obligation to do so, on the other hand, is not in keeping with your conspiracy theory.
You dont think a public company is obligated to audit internal controls and keep shareholders and regulators in the loop?
Earlier quoted context omitted.
> They counted a 3 sec play as a video view and that's a big thing. 3+ seconds representing a single FB view has been the definition of a video view on FB since the metric became public.
And it was considered dishonest way to count views since then too: https://medium.com/@hankgreen/is-facebook-lying-about-video-...
I get the big brother corp hate, but let's be reasonable and factual with it if we must go this way
I've spent millions on FBX. Unless I'm missing something, Facebook has nothing to gain and a lot to lose from "artificially inflating" views. FBX is an ad EXCHANGE where inventory gets sold to the highest bidder. If FB over-reports views by a factor of 2X to advertisers, the average CPM that advertisers are willing to pay will simply fall by 50%. Sure, there may be a short time period before bids equilibrate, but FB…
That's a huge assumption.
Besides, if click fraud is rampant it is no consolation to say "well, at least everyone's ads are being clicked by bots!" The end game isn't to win the ad auction, it's to be seen by real people who might buy your product.
Facebook Scam: https://www.youtube.com/watch?v=oVfHeWTKjag Most of views, if not all, are from click farms. Stop wasting your money.
Assuming that click fraud is pervasive across all advertisers, the fact that it exists should have no bearing on your ROI as an advertiser. FBX is a RTB ad exchange. If only 10% of clicks are real, you simply bid 10% less than you would otherwise. You'll get the same ROI.
I've spent millions on FBX. Unless I'm missing something, Facebook has nothing to gain and a lot to lose from "artificially inflating" views. FBX is an ad EXCHANGE where inventory gets sold to the highest bidder. If FB over-reports views by a factor of 2X to advertisers, the average CPM that advertisers are willing to pay will simply fall by 50%. Sure, there may be a short time period before bids equilibrate, but FB…
FB audited a bunch of metrics and found issues with 4 out of 220. The narrative being pushed here is that all of them nefariously favored FB. The only problem with that is that it's not true. > """Elsewhere, Facebook admitted to exaggerating the number of full views that video ads received""" You can tell they didn't do any homework, since the issue was that full views were under reported when the audio and video tra…
"FB investigated FB and found FB not guilty"
But I guess what many really want is for government to step in and use government force to punish FB until people feel that some kind of justice has been done. (burn the witch!)
That's why democracy is fundamentally incompatible with liberty.
On a side note: The media is attacking FB because they feel that FB doesn't censor and steer public opinion in the way they would like it to be. They are all up in arms claiming that Trump is FB's fault after they themselves have reported 24/7 on Trump. (but so biased, even Stalin would have cringed) That's the only reason why this article even exists.
I've spent millions on FBX. Unless I'm missing something, Facebook has nothing to gain and a lot to lose from "artificially inflating" views. FBX is an ad EXCHANGE where inventory gets sold to the highest bidder. If FB over-reports views by a factor of 2X to advertisers, the average CPM that advertisers are willing to pay will simply fall by 50%. Sure, there may be a short time period before bids equilibrate, but FB…
This assumes an even distribution of click fraud and wrong measurement along all advertisers and the ability to perfectly measure the ROI of your Facebook ads which is as strong (and in my opinion wrong) assumption to make...
Earlier quoted context omitted.
Assuming that click fraud is pervasive across all advertisers, the fact that it exists should have no bearing on your ROI as an advertiser. FBX is a RTB ad exchange. If only 10% of clicks are real, you simply bid 10% less than you would otherwise. You'll get the same ROI.
The thing is that ad ROI is super hard to measure for branding campaigns. Coca-Cola can't tell exactly what their Facebook ROI is and a lot of the people who buy ads for those types of companies have incentives to overrate the ROI of these ads, too (because thats basically the rating of their work).