It's not so confidential anymore, is it?
Snapchat has reportedly filed confidentially for its massive IPO
141–150 of 167 posts
Re: Snapchat has reportedly filed confidentially for its massive IPO
#142Earlier quoted context omitted.
"Probably going out of business due to a lack of revenue." No. This isn't really that true, the business has placed a great deal of investment on the following: hiring sales people, partnering with measurement (millward brown, nielsen) selling ads like crazy at a premium to the largest F500 brands in the world. The biggest content creators, celebrities and normals are on the platform. They are creating new forms of e…
> The biggest content creators, celebrities and normals are on the platform. So does twitter and they are losing money every quarter. I can see snap becoming the next FB or the next twitter but I will definitely be betting on the latter due to the lack of data. > Given that the founders most likely own most of the stock, this is a company that is definitely going to succeed as so many people want to work with them. I…
Companies where the founders own a large % of the stock will tend to do better. This will play out more strongly across all sectors over the long-term.
Also, given that I am a target customer that interacts with Snapchat and runs their ads and invests reasonably heavily I am better placed to judge than you are.
The ad products need a lot of work, no doubt about it, but the engagement and earned media generated is super high for a product that doesnt have a biddable solution in place just yet. My clients would agree with me.
The lack of data is being worked on, as I mentioned there are partnerships with Millward Brown and Nielsen. The business will also end up buying 3rd party data and matching it against its user base in order to provide a competitive solution to FB.
The difference is Snapchat doesn't want to collect every single datapoint about a user like FB does.
Despite a set of ad products that are far from the best they can be, this hasnt stopped advertisers wwanting to use the platform for campaigns. Early results are very positive and improvements will come leaps and bounds. Plenty of my most talented peers / colleagues have recently joined snapchat. They wouldn't if the company wasn't doing well, it is.
I am betting it will succeed where Twitter has sadly failed based on the fact it has created a completely different form of communication and expression.
Re: Snapchat has reportedly filed confidentially for its massive IPO
#143Really interested in learning if Snap is more Facebook or Twitter. This could be a big litmus test for the tech IPO. 2 things I'm very interested in: 1) If the rumors are correct that they are looking to raise 4 Billion at a roughly $40 Billion valuation. If you assume that their absolute pie in the sky max valuation ever is similar to what facebook is now, roughly 340 Billion, then that's not alot of upside for inve…
>1) If the rumors are correct that they are looking to raise 4 Billion at a roughly $40 Billion valuation. Was under the impression Snapchat was given a $3-5 billion valuation. I find it hard to accept that Snapchat is worth the same as Tesla and SpaceX combined. In other words, is [a 400-employee company whose core product works only on cell phones to show annoying ads to teenagers as they send each other photos, an…
It's pretty clear to me that people value Snapchat. Imagine totaling up the time voluntarily spent on Snapchat. Capturing that value...that's another question but there's a lot of economic value provided by Snapchat (as in people chose to use Snapchat over doing something else).
I've never used Snapchat and only barely know what it is (an even shorter lived instant messaging thingy where messages disappear and gamification techniques are used to keep you enganged?)
Re: Snapchat has reportedly filed confidentially for its massive IPO
#144When are people expecting this IPO to happen? Early 2017?
Re: Snapchat has reportedly filed confidentially for its massive IPO
#145Earlier quoted context omitted.
It's great for a light, whimsical touch. Throw stuff at the wall and see what sticks. Photos of yourself making a fool of yourself, everywhere, all the time. Stupid puns, stupid jokes, stupid selfies, stupid stuff which is really the best stuff, if you ask me :). No ultra well thought out filtered perfect square omg look at the color chroma jesus on my toast kind of photos. That'd be a waste of time. Just passing tho…
Do people really have that much time to create and view junk? Random photos of whatever? I'm unsure how this is better than SMS/MMS/iMessage, or how it has more value. Twitter with pics and video in private groups?
> Do people really have that much time to create and view junk? Random photos of whatever?
Yes. It's the equivalent of a casual conversation. Think watercooler/bar. Or indeed HN. Do you really spend every waking minute doing stuff for the ages?
> I'm unsure how this is better than SMS/MMS
Cheaper. Working group support.
> /iMessage
Not iphone-only
> Twitter with pics and video in private groups?
Does twitter even do that? Don't you have to upload the pics/videos somewhere? Certainly I would never think to open the twitter app and send a photo or video with it.
Re: Snapchat has reportedly filed confidentially for its massive IPO
#146Earlier quoted context omitted.
If like me you've never heard of Line, it seems to be a series of apps around standard comms (like WhatsApp, etc.) and device theming. https://line.me/en/family-apps
It is the most popular form of phone communication in Japan and has expanded pretty aggressively into South East Asia as well
Really? I did some traveling in SE Asia last year and was under the impression that LINE had failed everywhere in SE Asia except for Thailand.
Re: Snapchat has reportedly filed confidentially for its massive IPO
#147Earlier quoted context omitted.
It is the most popular form of phone communication in Japan and has expanded pretty aggressively into South East Asia as well
Really? I did some traveling in SE Asia last year and was under the impression that LINE had failed everywhere in SE Asia except for Thailand.
Line is also really/extremely popular in Indonesia and Taiwan.
Re: Snapchat has reportedly filed confidentially for its massive IPO
#148Could someone explain a) Why they need so much money? Don't tell me it's to produce some spectacles b) Why they are worth so much? I get that they have an interesting user base (young people), but they are having a hard time making money, aren't they? That $19b WhatsApp purchase hasn't exactly earned a lot of money yet, has it? It's still a very long bet, especially with Facebook being forbidden to collect the data n…
a) To build an ad business capable of handling $100m of ads. You need massive investments in sales, infrastructure, tools, etc. to build a business like that b) They have one of the fastest growing user bases in the social space, their users spends an astounding amount of time on the app (estimated at 30 minutes per day), and their user base is the most targeted demographic for demographics. Also they have literally…
Why are advertisers so interested in teenagers?
I spend more money in a month at 25 than I did in a year at 18 and with less thought put into it too. I would have assumed people like me would be the primary advertising target demographic.
Re: Snapchat has reportedly filed confidentially for its massive IPO
#149Earlier quoted context omitted.
Do people really have that much time to create and view junk? Random photos of whatever? I'm unsure how this is better than SMS/MMS/iMessage, or how it has more value. Twitter with pics and video in private groups?
Have you been in a new relationship recently? Anecdotally it's pretty common for a couple to send pictures to one another of their faces through Snapchat - just nice to see each other and see what each other is doing. This is a classic Snapchat use case.
My wife and I do this all the time and we've been together 16 years...
Re: Snapchat has reportedly filed confidentially for its massive IPO
#150Earlier quoted context omitted.
a) To build an ad business capable of handling $100m of ads. You need massive investments in sales, infrastructure, tools, etc. to build a business like that b) They have one of the fastest growing user bases in the social space, their users spends an astounding amount of time on the app (estimated at 30 minutes per day), and their user base is the most targeted demographic for demographics. Also they have literally…
Why are advertisers so interested in teenagers? I spend more money in a month at 25 than I did in a year at 18 and with less thought put into it too. I would have assumed people like me would be the primary advertising target demographic.
some possible theories:
-teenagers may have less disposable incomes, but they are far less rational and discerning in their purchases. they make purchases much more based on emotion and trends, rather than utility or value. yes, i also have more money at 25 than 18, but at 25 my purchase decision is informed by different reasons because i'm making my own money now so i need to be smarter about how i spend it.
-teenagers are at the brink of adulthood. if you can successfully get someone in that age to buy in, there's a good chance they will remain loyal to your brand. e.g mcdonalds marketing happy meals to kids to encourage them to continue "lovin it" as adults.
-teenagers are far more "hivemind", so if something catches on with a popular group, aka the thoughtleaders or trendsetters, the marketing effect cascades across the entire landscape very quickly.