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Snapchat has reportedly filed confidentially for its massive IPO

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Re: Snapchat has reportedly filed confidentially for its massive IPO

#81
post #74
post #71

Earlier quoted context omitted.

The IPO is the liquidity event for the VCs. After that it's the shareholders left holding the bag.

You really think so? If that is the case, why the long delays in IPOs? You'd think that a 'pump-n-dump' scheme would be more profitable then. Provided that you cannot be implicated in this via many shell companies.

Their CEO seems to think so. According to this, he's been racing to IPO all along: http://www.businessinsider.com/snapchat-ceo-evan-spiegel-we-...

Re: Snapchat has reportedly filed confidentially for its massive IPO

#82
post #12

I'm a professional photographer with about 16K + Instagram followers. I used snapchat to stream behind the scenes photos and videos and retouching tutorials, but that was a black box. Yes, I had comments open and I interacted with my friends and fans, but I couldn't tag anyone, or hashtags, discoverability is a serious issues in that platform. I started using Instagram stories and now I have the same views per snaps…

There are a lot (15+) of people 25 and under in my family and I can tell you every single one of them uses Snapchat. While Instagram Stories very much replicates the general function of Snap, I really want to know some of those engagement numbers based on age, or even geography, and if it really has been all that much of a gut punch since that Instagram feature rolled out.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#83
post #12

I'm a professional photographer with about 16K + Instagram followers. I used snapchat to stream behind the scenes photos and videos and retouching tutorials, but that was a black box. Yes, I had comments open and I interacted with my friends and fans, but I couldn't tag anyone, or hashtags, discoverability is a serious issues in that platform. I started using Instagram stories and now I have the same views per snaps…

Well you were using the wrong tool for the job. Snapchat is for sharing transient data with a small intimate group. It's not meant for business at all. Instagram is designed for the kind of thing you just described using Snapchat for. It's just like if you displayed your art at your local bar instead of the local art museum, and complained that only your friends saw it instead of new audiences.

I mean I had about 5k views per snaps. That means people were interested in the content I was posting. It's really that crazy to think that content creators wanted to monetize their fan base?

I don't think is a bad tool at all, I do believe that as it is today is just not good enough. To be honest, If it weren't for Instagram I'd still be using it.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#84
post #58

Earlier quoted context omitted.

But kids do have income increases and their highest years of earning ahead of them. That has to be worth something.

How visible are AOL Instant Messenger ads to you these days? ;)

Point. But I'm not going to discount the non-zero effect they likely still have on my reasoning for choosing certain brands when all else is equal.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#85
post #14

Maybe I'm alone here, but I love the way Evan and Snapchat, er Snap, communicate as a company. They are incredibly tight lipped, but also very honest and blunt. They've talked about this IPO for years, and made no secret about becoming a camera company.

On the other hand, I find it extremely annoying how Team Snapchat routinely sends elaborately animated pre-prepared snaps that are impossible to make in the official app. Eat your own dogfood, guys!

Interesting.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#86

Earlier quoted context omitted.

It definitely sounds like Instagram is a better fit for that. But is that really Snapchat's core use case? There's definitely some overlap in uses, but instagram isn't a complete replacement for Snapchat. And the areas where instagram doesn't cover snapchat, it seems like are snapchat's primary uses.

Maybe you could describe the core use case? I was nodding my head all through that comment because I feel like I should like Snapchat, seems like everyone else does, but after each of several attempts I just uninstalled it because I would open it and wonder what I should be doing on it. I just didn't find myself experiencing things that were worth pulling out my phone for but not worth keeping permanently. And I just…

My primary use of snapchat today was soliciting fashion advice from friends and showing a neat coffee art.

I don't think the dozen photos of me in different shirt and tie combinations need to be permanent, but it was immensely helpful my friends could see the options.

Similarly, I see neat coffee art every few days. For the last decade. I don't need 1000 photos of coffee art online (particularly since the collection leaks personal info), but it's nice to be able to share a moment with friends while reading the paper.

Snapchat is great for "here is a little, ephemeral peak at the banal reality of my life", which isn't useful for marketers but is great for a little moment between friends.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#87
post #61

Earlier quoted context omitted.

Then how do they make money? If they are going public then they will need to satisfy their investors, not their users.

They sell sponsored filters, iirc Snapchat is already profitable.

Heck yeah, The wave of the future is filters of selfies! Ranks right up there with Insulin, Oil extraction, Bridge construction, Mining, and more! Who would've thought?

Re: Snapchat has reportedly filed confidentially for its massive IPO

#88

Earlier quoted context omitted.

It definitely sounds like Instagram is a better fit for that. But is that really Snapchat's core use case? There's definitely some overlap in uses, but instagram isn't a complete replacement for Snapchat. And the areas where instagram doesn't cover snapchat, it seems like are snapchat's primary uses.

Maybe you could describe the core use case? I was nodding my head all through that comment because I feel like I should like Snapchat, seems like everyone else does, but after each of several attempts I just uninstalled it because I would open it and wonder what I should be doing on it. I just didn't find myself experiencing things that were worth pulling out my phone for but not worth keeping permanently. And I just…

You are like the majority of people out there... fear not! Most of us go on a hike or run and our first thought is to enjoy the moment, not share via some contrived social apparatus designed to, ultimately, sell us shit.

It is actually a crime in our family to pull your phone out at dinner. Don't do it if you want to keep your fingers or keep Mama's fork from entering the back of your hand. No food selfies here!!!!

This is all just a phase.... I hope. Because social networking in the current form is insufferable.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#89
I don't follow the numbers on Snap, but my personal experience is that Snow is eating their share in Asia. You can build a big business without Asia, but it won't be enough to keep The Street happy. This IPO feels like a liquidation for investors who see the end of the road ahead for Snap.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#90
post #2

Could someone explain a) Why they need so much money? Don't tell me it's to produce some spectacles b) Why they are worth so much? I get that they have an interesting user base (young people), but they are having a hard time making money, aren't they? That $19b WhatsApp purchase hasn't exactly earned a lot of money yet, has it? It's still a very long bet, especially with Facebook being forbidden to collect the data n…

A) They have the capacity to deliver state-of-the-art technology and can easily dominate with a surge of money for mass-production of electronics. On a whim they could deliver unparalleled face recognition for instance: https://hackernoon.com/is-snap-inc-building-a-wearable-face-...

B) They're worth so much because on any given day, the app reaches 41 percent of all 18-to-34-year-olds in the United States. They have amazing potential as a platform for advertising, recruiting, sales, and so much more. They're probably not making money yet because they're not done honey-potting everybody like Facebook circa-2008.

You may be right about a bloated WhatsApp $19B price, because the Snapchat data is much more valuable and going for $4B.

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