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Snapchat has reportedly filed confidentially for its massive IPO

techcrunch.com

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Re: Snapchat has reportedly filed confidentially for its massive IPO

#11

Post by kevando »

Tepix wrote: post #2

Could someone explain a) Why they need so much money? Don't tell me it's to produce some spectacles b) Why they are worth so much? I get that they have an interesting user base (young people), but they are having a hard time making money, aren't they? That $19b WhatsApp purchase hasn't exactly earned a lot of money yet, has it? It's still a very long bet, especially with Facebook being forbidden to collect the data n…

I won't tell you to 'produce some spectacles' but Snapchat has been incredibly blunt about their goals. They claim to be reinventing the camera, and with AR, that probably means lots of R&D $. So probably not spectacles, but their next camera products.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#12

Post by taytus »

I'm a professional photographer with about 16K + Instagram followers.

I used snapchat to stream behind the scenes photos and videos and retouching tutorials, but that was a black box.

Yes, I had comments open and I interacted with my friends and fans, but I couldn't tag anyone, or hashtags, discoverability is a serious issues in that platform.

I started using Instagram stories and now I have the same views per snaps that I had on snapchat plus now I can tag brands/models/makeup artists/ etc.

Instagram is going to EAT snapchat, specially for content creators discoverability is everything.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#13

Post by carlosdp »

pplperson wrote: post #5

Maybe someone can enlighten me. I read awhile back (when the rumors just started) that a company can not engage in advertising/marketing in the pre-IPO period. If that's the case I assume the timing of Spectacles release is a way around that?

They cannot make large product announcements or changes in the "quiet period" between when the IPO is publically filed and when it goes live. This is a rumor of a private filing, not the public filing, so yes Spectacles are well in the clear. You can make large announcements right up till the day the IPO is published on the SEC website.

This is because you are not supposed to solicit people to buy your shares before it goes public.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#15

Post by pplperson »

Tepix wrote: post #2

Could someone explain a) Why they need so much money? Don't tell me it's to produce some spectacles b) Why they are worth so much? I get that they have an interesting user base (young people), but they are having a hard time making money, aren't they? That $19b WhatsApp purchase hasn't exactly earned a lot of money yet, has it? It's still a very long bet, especially with Facebook being forbidden to collect the data n…

a) also for r&d/acquire technology for AR/VR, we're just getting a taste of where they can go

Re: Snapchat has reportedly filed confidentially for its massive IPO

#16

Post by kevando »

taytus wrote: post #12

I'm a professional photographer with about 16K + Instagram followers. I used snapchat to stream behind the scenes photos and videos and retouching tutorials, but that was a black box. Yes, I had comments open and I interacted with my friends and fans, but I couldn't tag anyone, or hashtags, discoverability is a serious issues in that platform. I started using Instagram stories and now I have the same views per snaps…

MAGNIFICENT analysis.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#17

Post by WheelsAtLarge »

Can some one tell me why they use "confidentially"? When they have been talking about this for months and everyone in the tech/social business knows about it.

I guess it's confidential since they didn't blast fireworks and cannons.

Anyhow, I say that they will soon(if not now) be known as the cool social network while Facebook will live as the old but reliable techie social network , similar to the Apple/Microsoft delineation.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#18

Post by pg_is_a_butt »

taytus wrote: post #12

I'm a professional photographer with about 16K + Instagram followers. I used snapchat to stream behind the scenes photos and videos and retouching tutorials, but that was a black box. Yes, I had comments open and I interacted with my friends and fans, but I couldn't tag anyone, or hashtags, discoverability is a serious issues in that platform. I started using Instagram stories and now I have the same views per snaps…

how many people use instagram to take pictures of their boobs and send them out? how many people use snapchat to take pictures of their boobs and send them out? how many people have both instagram and snapchat, but only take pictures of their boobs and send them out via snapchat?

finally, how much are pictures of boobs worth?

Re: Snapchat has reportedly filed confidentially for its massive IPO

#19

Post by timdorr »

taytus wrote: post #12

I'm a professional photographer with about 16K + Instagram followers. I used snapchat to stream behind the scenes photos and videos and retouching tutorials, but that was a black box. Yes, I had comments open and I interacted with my friends and fans, but I couldn't tag anyone, or hashtags, discoverability is a serious issues in that platform. I started using Instagram stories and now I have the same views per snaps…

With their 15 second looping videos, they're already eating up the leftovers of Vine.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#20

Post by taytus »

kevando wrote: post #16
taytus wrote: post #12

I'm a professional photographer with about 16K + Instagram followers. I used snapchat to stream behind the scenes photos and videos and retouching tutorials, but that was a black box. Yes, I had comments open and I interacted with my friends and fans, but I couldn't tag anyone, or hashtags, discoverability is a serious issues in that platform. I started using Instagram stories and now I have the same views per snaps…

MAGNIFICENT analysis.

I'm fully aware this is anecdata. But I can tell you I'm not alone on this. I just shared my experience. Sorry.
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