"people do find it desirable"
Americans are culturally completely blind to narrowcasting, in this case narrowcasted beliefs about lifestyle.
For example, millions of people are rabid extreme fans of the TV show "Survivor". Its economically important. Its culturally and socially relevant (well, to its super fans who insist on seeing life thru a "Survivor" lens). Enormous sums of money change hands over this one TV show, from its production to its marketing to small time betting. Large amounts of social signalling happen about this TV show. There's nothing wrong with this little hobby of theirs, and they should be left alone. And there's a lot of them.
Yet... yet 29 in 30 people won't watch that TV show for free. Regardless of its economic activity or price or value to an extremely small minority of the population, its value to 97% of the population is zero to negative. For 29 out of 30 people doing anything else is preferable to watching that free TV show.
Someone not blind to narrowcasting can hold both interpretations in their head at the same time.
I would theorize the numbers are not all that different with an analogy of urban living. You can slap any price you'd want on a NYC, SF, SV condo or house, and maybe even get it from another urbanite, but for 29 out of 30 people the value of that property would be zero to negative regardless of the price. That's kinda why almost no one lives there now. There's nothing "wrong" with living there although statistically roughly no one wants to.
I think that philosophical outlook mixes well with that 1984 style authoritarian streak that Americans have, "everything that is permissible must be compulsory" Because we're not going to disassemble and resettle the cities Pol Pot style, we must permit them, and if we permit something it must be compulsory for all, therefore all humans must be moved into cities for their own good regardless of their own opinions on the topic and any deviation from the party line that its a universal good with no downsides is double plus badthink not to be tolerated.
There is likely a lot of "crab pot" thinking where people suffering will do anything to stop others from ending their suffering. Every broken into car, every mugging, every raping, every shooting, all are proof we must stick together to keep everyone else in the city or else I'll have to run for it too. How dare he think himself better than us, we better drag him back down into this crab pot of a city.