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IPad App Idea - You are free to take it

marcgayle.com

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Re: IPad App Idea - You are free to take it

#13

Post by prawn »

hugh3 wrote: post #8

I'm going to assume you couldn't charge to play, otherwise you'd certainly run afoul of gambling laws, so it'd have to be funded by advertising revenue, right? Perhaps show a full-on thirty-second video ad before you get to play? If the economics of that work out, then why should it be an iPad-only affair? Why not do it web-based so everyone can participate (and also avoid whatever issues Apple might have with it bei…

Could have the interstitial ad after the scratch but before the result is shown? People would be paying more attention then. Work in a survey question even.

Re: IPad App Idea - You are free to take it

#16

Post by Zev »

joeld42 wrote: post #9

I think app store prohibits gambling games, so you couldn't actually give stuff away. Good idea tho.

My understanding of the App Store policies is that they prohibit applications where you pay to buy a ticket and then give a prize away.

I am a bit surprised that this policy hasn't been amended to add "…unless you sell the tickets with in-app purchasing." But, I suppose that gambling falls under the same "family-friendly" restriction that porn apps do.

Re: IPad App Idea - You are free to take it

#17

Post by Zev »

wyclif wrote: post #14
joeld42 wrote: post #9

I think app store prohibits gambling games, so you couldn't actually give stuff away. Good idea tho.

I think the App Store also prohibits "giveaway" apps (see the comment on the blog).

Couldn't the issue mentioned by the comment be addressed pretty easily? Just have a blog or twitter client that announces the giveaways as well; "Giving away: A shiny foo! To enter, use our iPad app!"

Re: IPad App Idea - You are free to take it

#18

Post by hugh3 »

prawn wrote: post #13
hugh3 wrote: post #8

I'm going to assume you couldn't charge to play, otherwise you'd certainly run afoul of gambling laws, so it'd have to be funded by advertising revenue, right? Perhaps show a full-on thirty-second video ad before you get to play? If the economics of that work out, then why should it be an iPad-only affair? Why not do it web-based so everyone can participate (and also avoid whatever issues Apple might have with it bei…

Could have the interstitial ad after the scratch but before the result is shown? People would be paying more attention then. Work in a survey question even.

Hmm, well I looked up the cost of video advertising and if this three-year-old article is to be believed:

http://adage.com/webvideoreport/article.php?article_id=12851...

then the prices are somewhat higher than I thought -- anywhere from $15 to $100 CPM, or between 1.5 and 10 cents per ad view. I suppose if you were selling at the high end of this range you could fund some reasonable prizes -- how about a one in ten thousand chance of winning an iPad and a one in ten chance of winning a voucher redeemable for a chocolate bar at your local 7/11? At the low end of the range the value proposition becomes a lot iffier, though.

Re: IPad App Idea - You are free to take it

#19

Post by drewcrawford »

joeld42 wrote: post #9

I think app store prohibits gambling games, so you couldn't actually give stuff away. Good idea tho.

  3.3.17 Your Application may include promotional sweepstake
 or contest functionality provided that You are the sole 
 sponsor of the promotion and that You and Your Application 
 comply with any applicable laws.
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