Earlier quoted context omitted.
>We are constantly exploring the frontiers of food technology, with an aim to engineering foods which are more nutritious, efficient, and affordable than ever before. Right on their index
Lots of companies say stuff like that. If what you mean to say is "We want to move fast and break things, and we consider this a beta product not ready for the wide market, so we're applying looser controls than most food companies, and this stuff might make you stick," then you need to say that. You can't reasonably expect people to intuit that from generic marketing talk† about exploring frontiers. † For example, m…
They expect you to get that point based on the price.
Advertisers are simply not going to do what many of these HN comments are demanding. This isn't a tech app, this isn't a linux distro. This is a general consumer facing product.
They don't have an abnormal rate of sickness and they aren't selling people fish oil. They're using experimental products, which they are up-front about, and have experienced setbacks because of that.
A food product that pleases this community would never make it to market or be profitable.