Clearly there is a market for this 'super convenience' food/drink if people are still willing to buy this product after it made them sick. Even when their own stomach is the guinea pig. The company could do with better marketing though, reading things like this: In 2013, he raised capital to turn his full attention to Soylent, which he named after the science fiction novel that served as the basis for the 1973 movie…
better?! you've just said yourself:
>people are still willing to buy this product after it made them sick.
you can't do better than that :) They basically hit the same "hi-tech/advanced/futuristic" bullseye in the heads of today youngsters that Campbell soup and other highly processed food industry hit 50+ years ago.