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Inside Magic Leap

forbes.com

11–20 of 220 posts

Re: Inside Magic Leap

#14
post #7

I've been hearing rumors about these guys for years and it never seems to be any more than what's in this article-- "we saw some special effects and our wallets flipped themselves out of our back pockets onto the table and began spewing money". People so often underestimate the difficulty of productizing significant UI changes, not realizing that getting content to migrate to the new shiny will be at least as hard as…

"We're going to make augmented reality everything ! Repair manuals, etc" Bullshit. You're going to model and diagram every part and repair guide from every production model vehicle ever? Magic Leap would need a software development industry unto itself to build the solutions being batted lightly about in the OP like pingpong balls

I think that having an (the) entire industry writing solutions for Magic Leap is exactly what they are envisioning. It would be a platform, i.e. Chilton would build an app for it.

Now, whether or not they are actually going to be the biggest thing in graphical interfaces since the flat screen is another question...

Re: Inside Magic Leap

#15
Magic Leap goes against all the concepts we learned in "startup schools" - launch fast and iterate, get feedback, pivot and grow with your users etc..

they work away from the public for product they don't know if the public want. it's a bet, i hope it will pay off.

Re: Inside Magic Leap

#17
Ok - it seems that they 'absolutely' have something bewildering, and eye-popping. There are enough 'no information' testimonials by smart people to get that.

BUT

I'm still pretty weary of billions getting pumped into a business that remains unproven.

+ Maybe development is very expensive + Maybe the goggles cost to much + Maybe they just don't have quite enough content to justify the high costs + Maybe the experience 'isn't quite there'

So many times these 'wow' toys have proven to be near-duds when they actually hit market reality.

I can't wait to try it, but I'm also looking forward to seeing the reality of it.

Re: Inside Magic Leap

#18
post #15

Magic Leap goes against all the concepts we learned in "startup schools" - launch fast and iterate, get feedback, pivot and grow with your users etc.. they work away from the public for product they don't know if the public want. it's a bet, i hope it will pay off.

More the school of Dean Kamen.

Re: Inside Magic Leap

#19
post #7

I've been hearing rumors about these guys for years and it never seems to be any more than what's in this article-- "we saw some special effects and our wallets flipped themselves out of our back pockets onto the table and began spewing money". People so often underestimate the difficulty of productizing significant UI changes, not realizing that getting content to migrate to the new shiny will be at least as hard as…

"We're going to make augmented reality everything ! Repair manuals, etc" Bullshit. You're going to model and diagram every part and repair guide from every production model vehicle ever? Magic Leap would need a software development industry unto itself to build the solutions being batted lightly about in the OP like pingpong balls

I'm skeptical too, but I could envision a path where this gets a lot of the work done at a tooling level. All these products will have CAD models behind them already, AutoCad and SolidWorks, et al, could introduce tooling to pump out the assets necessary for this at not-terrible levels of effort, couldn't they?

Re: Inside Magic Leap

#20

Ok - it seems that they 'absolutely' have something bewildering, and eye-popping. There are enough 'no information' testimonials by smart people to get that. BUT I'm still pretty weary of billions getting pumped into a business that remains unproven. + Maybe development is very expensive + Maybe the goggles cost to much + Maybe they just don't have quite enough content to justify the high costs + Maybe the experience…

I remember that we were going to revamp existing cities and build new cities in accordance to this wonderful transportation device that would change everything, of which I cannot recall the name. I currently see them used as joke props in movies.
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