Hmm...this is an interesting idea. However, the core of the argument seems to be this: > “The economy — that’s all of us — would receive a permanent ‘harmonization dividend’ ”— the efficiency benefits that come from a unified time zone. But this editorial is pretty light on actually supporting that. The basic argument seems to be that it reduces 'translation costs'. But..does it? What about the benefits of being able…
Formally adopting the metric system would probably be a better use of the capital that it would take to convince the average person to adjust a point of reference.
https://en.wikipedia.org/wiki/Metric_system#/media/File:Metr...
I look forward to the inevitable responses about how base 12 is better than base 10...