Earlier quoted context omitted.
Beyond their occasional public stands such as the San Bernardino case, I don't think Apple does enough to market how this is useful to the average end user. In fact, as a free software enthusiast who has never even considered getting an iPhone, the privacy issue has me seriously considering getting one (though not the 7!) when my Nexus 5x succumbs to entropy. There are a few technical issues I need to work out before…
Apple has _always_ pushed the privacy angle in their marketing. That's why they make pages like this one: http://www.apple.com/privacy/approach-to-privacy/ Secure enclave. App sandboxing. Fine-grained revocable permissions. TouchID. Differential privacy. iMessage encryption. Find My iPhone. On-device models for photo recognition. The question is how to spin it in a positive way. The developer looks at the app sandbox…
I agree that this would piss off developers who value this kind of data robbery - but Apple is in a much better position to double down on selling quality apps that treat their users as customers instead of products than Google (based on the statistic that iPhone users purchase more apps).