Earlier quoted context omitted.
He is not one of the few. People have pushed this "You are paranoid, no one is out to get you" narrative since the 90s. Everyone has something to hide, even if its just their sex life or beliefs that aren't politically favored that might affect your employment.
And yet not one single instance of Google misusing their collected advertising info exists. All of the dumping on Google Services has, to the day I write this, proven to be absolute FUD without a single concrete thing to point at.
The threat I'm worried about is the surveillance arm of the US government. The small glimpses we've seen are frightening - for example, they spliced a cable between two google data centers and recorded (some? all?) of the traffic travelling between them. This particular hole has since been plugged (google encrypts between-data-center traffic now), but we simply don't know what the US government's capabilities are. This isn't paranoia stuff - they really do this kind of thing.
And even if google manages to 'go dark' to the NSA, the US government can just legally demand access to all of our data. And block google from telling us that the data intrusion happened.
Its funny you mention FUD. Fear, Uncertainty and Doubt is exactly how I feel about trusting google (and by extension the US government) with every email, search, voice, in-app text in android, phone call and so on that I've ever made.
As a non-US citizen, I have even fewer protections and I can't fight this politically. But I can give my money to Apple instead. So thats what I do.