Twenty years ago I was a tea-totaller, but there was a group of people I wanted to hang out with who would get together to drink wine so I decided to try to develop a taste for it. I eventually got to be a pretty hard-core wine snob. My wife and I even ran a wine-tasting group for several years. Then one day we decided to start doing blind tastings, and we soon learned that there was very little correlation between w…
Another classic example is many people not being able to distinguish between the small of parmesan and vomit, how they rate the smell of either being affected by what they are told it is (in this case the key molecules that the nose picks up on are the same, or at least similar enough to activate the same receptors, so the subconscious bias caused by other verbal or environmental cues is enough to sway the perception one way or the other).
The results of such priming experiments are notoriously varied though - reproduction is often unreliable.