I have been following this for years, being both a sound engineer and a bit of a hippie who knows a lot of other hippies. The basic issue is that 432 is a numerologically interesting number compared to 440. So if it's more interesting it should be better for artistic purposes, goes the argument. However this falls flat as soon as you consider that the 432 is only interesting relative to the completely arbirtrary dura…
The “432 Hz vs. 440 Hz” conspiracy theory
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Re: The “432 Hz vs. 440 Hz” conspiracy theory
#332Earlier quoted context omitted.
I wouldn't be surprised if there was some psychology behind the choice of sounds when you tag the transit card. Just like visual "affordances" in UI design, there may be certain audio characteristics that people will associate with "good" vs. "error," for example. I recall one study showing that people almost universally feel certain shapes and word sounds are "friendlier" than others (albeit by very subtle margins).…
Yeah, there's quite a lot of this but I can't think of any good references offhand. When doing audio logos I've always looked to catchphrases and famous movie quotes and tried to emulate the underlying intonation/cadences. I'm not aware of this knowledge being systematized anywhere though.