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Publishers Are Rethinking Those ‘Around the Web’ Ads

nytimes.com

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Re: Publishers Are Rethinking Those ‘Around the Web’ Ads

#71

Post by RodericDay »

lstamour wrote: post #41
RodericDay wrote: post #16

Earlier quoted context omitted.

I use AdBlock on my iPhone with Safari and it's seamless (even though it's AdBlock and I'd much prefer uBlock)

AdBlock didn't block enough ads for me. Currently I use Eluo, but I'm not 100% satisfied with it: it tends to block more ads, but it can be trickier to whitelist sites and the UI isn't quite polished and full-featured. Edit: All content blockers either end up breaking sites or not blocking enough ads or both, it seems. Be prepared to long-press the refresh button on iOS to reload the page without Content Blockers if…

AdBlock currently blocks enough ads for me, although I keep my mobile browsing pretty restrained to forums and utilities. No broken sites and nothing I can recall in terms of ads either.

Re: Publishers Are Rethinking Those ‘Around the Web’ Ads

#72

Post by Paul_S »

davemel37 wrote: post #47

It is surprising to me how little people seem to know about native/ content amplification ads. Here is a brief primer: First, as far as quality goes, there are different networks with different quality policies. In general, Outbrain is very strict, Taboola is also, but less so, and RevContent, Content.ad, and the 50 or so other native networks (including mantis targeting marijuana publishers and jewish content networ…

Good and bad agents? This stuff is pure evil.

Re: Publishers Are Rethinking Those ‘Around the Web’ Ads

#73

Post by inimino »

davemel37 wrote: post #47

It is surprising to me how little people seem to know about native/ content amplification ads. Here is a brief primer: First, as far as quality goes, there are different networks with different quality policies. In general, Outbrain is very strict, Taboola is also, but less so, and RevContent, Content.ad, and the 50 or so other native networks (including mantis targeting marijuana publishers and jewish content networ…

> I think native ads will find their place and be a net positive for the internet...

I am curious how you see this happening. To me these ads are an embarrassment to the human species. The language you use suggests that you and I may live in entirely different universes.

Re: Publishers Are Rethinking Those ‘Around the Web’ Ads

#74

Post by subliminalpanda »

stock_toaster wrote: post #23
loeg wrote: post #18

Earlier quoted context omitted.

Does Focus actually block ads? All of the settings seem to concern trackers, not ads.

I found Focus did a poor job. I switched to Adguard[1] and have found it quite a bit better. [1]: https://itunes.apple.com/us/app/adguard-adblock-privacy-prot...

Seconded for Adguard. I've tried several others blockers, such as Blockr (which don't update their filters often enough), to something more all encompassing like Weblock (which creates a proxy link and filters at the system level); ended up breaking a lot of things like App store downloads and updates.

Re: Publishers Are Rethinking Those ‘Around the Web’ Ads

#75

Post by lstamour »

RodericDay wrote: post #71
lstamour wrote: post #41

Earlier quoted context omitted.

AdBlock didn't block enough ads for me. Currently I use Eluo, but I'm not 100% satisfied with it: it tends to block more ads, but it can be trickier to whitelist sites and the UI isn't quite polished and full-featured. Edit: All content blockers either end up breaking sites or not blocking enough ads or both, it seems. Be prepared to long-press the refresh button on iOS to reload the page without Content Blockers if…

AdBlock currently blocks enough ads for me, although I keep my mobile browsing pretty restrained to forums and utilities. No broken sites and nothing I can recall in terms of ads either.

I was finding Google ads and ads on The Verge, particularly at the bottom of articles, weren't getting blocked. YMMV, of course, and this was about 8 months ago. Oh -- I think I may have found the relevant setting: "Allow some nonintrusive ads" I don't think I discovered that checkbox months ago.

Re: Publishers Are Rethinking Those ‘Around the Web’ Ads

#76

Post by malchow »

davemel37 wrote: post #47

It is surprising to me how little people seem to know about native/ content amplification ads. Here is a brief primer: First, as far as quality goes, there are different networks with different quality policies. In general, Outbrain is very strict, Taboola is also, but less so, and RevContent, Content.ad, and the 50 or so other native networks (including mantis targeting marijuana publishers and jewish content networ…

In our experience the vast majority of the money into the system is from arbitrageurs. We've been fighting these guys for a long time.

Here's a better solution, now in private beta: http://pubsub.publir.com/

Re: Publishers Are Rethinking Those ‘Around the Web’ Ads

#77

Post by davemel37 »

inimino wrote: post #73
davemel37 wrote: post #47

It is surprising to me how little people seem to know about native/ content amplification ads. Here is a brief primer: First, as far as quality goes, there are different networks with different quality policies. In general, Outbrain is very strict, Taboola is also, but less so, and RevContent, Content.ad, and the 50 or so other native networks (including mantis targeting marijuana publishers and jewish content networ…

> I think native ads will find their place and be a net positive for the internet... I am curious how you see this happening. To me these ads are an embarrassment to the human species. The language you use suggests that you and I may live in entirely different universes.

The underlying idea of promoting content natively while reading other content is a better user experience than other advertising and can democratize smaller publishers (with laser targeted relevancy placement opportunities) and brands reaching consumers in a very engaging and relevant way for consumers.

Whats missing today are two ingredients.

1. better policing of the advertisers/quality and relevancy scores like Gooogle and Facebook have.

2. Relevancy targeting that actually works. If we ever reach a point where the native ads are supplemental content that add to the story you just finished reading, It will be a net positive.

If you are part of the world that believes all advertising is a nuisance and bad, no matter how relevant, than we do live in different universes, if not, than anytime an ad unit fits natively into an experience to the point of removing friction (and not requiring switching context) it will go through growing pains but eventually will be a net win for the user (because actually providing value to users will maximize revenues.)

Re: Publishers Are Rethinking Those ‘Around the Web’ Ads

#78

Post by davemel37 »

malchow wrote: post #76
davemel37 wrote: post #47

It is surprising to me how little people seem to know about native/ content amplification ads. Here is a brief primer: First, as far as quality goes, there are different networks with different quality policies. In general, Outbrain is very strict, Taboola is also, but less so, and RevContent, Content.ad, and the 50 or so other native networks (including mantis targeting marijuana publishers and jewish content networ…

In our experience the vast majority of the money into the system is from arbitrageurs. We've been fighting these guys for a long time. Here's a better solution, now in private beta: http://pubsub.publir.com/

Technically, all advertising is arbitrage between the value of the eyeballs and the cost to reach those eyeballs...Adwords and Facebook were swamped with arbitrage advertisers until they got better at relevancy.

Arbitrage by definition will stop working eventually. you are exploiting information assymetry and a market inefficiency.

Once better targeting is in place and mainstream advertisers crack the native cookie youll see the arbitrage die out like it did with Shopping comparison engines in adwords.

Re: Publishers Are Rethinking Those ‘Around the Web’ Ads

#79

Post by malchow »

davemel37 wrote: post #78
malchow wrote: post #76

Earlier quoted context omitted.

In our experience the vast majority of the money into the system is from arbitrageurs. We've been fighting these guys for a long time. Here's a better solution, now in private beta: http://pubsub.publir.com/

Technically, all advertising is arbitrage between the value of the eyeballs and the cost to reach those eyeballs...Adwords and Facebook were swamped with arbitrage advertisers until they got better at relevancy. Arbitrage by definition will stop working eventually. you are exploiting information assymetry and a market inefficiency. Once better targeting is in place and mainstream advertisers crack the native cookie y…

Totally fair. I meant ad arbitrage. I.e., the advertisers are themselves running ad-supported sites.

Re: Publishers Are Rethinking Those ‘Around the Web’ Ads

#80

Post by dreamcompiler »

davemel37 wrote: post #47

It is surprising to me how little people seem to know about native/ content amplification ads. Here is a brief primer: First, as far as quality goes, there are different networks with different quality policies. In general, Outbrain is very strict, Taboola is also, but less so, and RevContent, Content.ad, and the 50 or so other native networks (including mantis targeting marijuana publishers and jewish content networ…

Wow. I understood very little of what you wrote above. It's like you're speaking a foreign language. I can write a TCP/IP stack in assembler, but thinking about ad networks hurts my brain.
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