It seems to me, the latest wave of disappointed Apple fans who declare their break up is a sign of something interesting. It means you picked up Apple in the 2000s, but you can't keep up anymore. It might just be that Apple is moving forward, you are not. Just as a hypothesis. Time will show.
No. It's about companies who had leaders like Steve Jobs and Bill Gates who themself cared about their products and did a lot of testing themself and did micro management were it did make sense. Nowadays, the new bosses of said companies give shit and know little. The newer products don't feel like they were created by a single company-mind but cobbled together by many teams that compete against each other. Look at Windows 10, look at XBoxOne, look at the new MacBookPro - so many things that end consumer hate, yet the bosses those companies don't care. The previous generation where a lot better. That's the point. Well, the end consumer moves on. Even if it means looking elsewhere, which means a lot of hurt in short term, but what else can an end consumer do, if they don't listen anymore.