"Here are the names Apple still uses for their laptops (and yes, these are the actual model names): 13-inch MacBook Pro with 2.0GHz Processor and 256GB Storage 13-inch MacBook Pro with Touch Bar and Touch ID, 2.9 GHz Processor and 256GB Storage 13-inch MacBook Pro with Touch Bar and Touch ID, 2.9GHz Processor and 512GB Storage The ThinkPad naming convention makes marketing easier, product differentiation simpler, and…
Except that you still don't know which generation of processor the MBP has- I still see tons of deceptive Craigslist ads for MBPs that have a "2.0Ghz" processor, with no indication that it's a model from 2011, which is not at all comparable with a "2.0Ghz" processor from 2015.
An i7 (U,M) in an ultrabook is vastly different from the i7 (MQ, HQ) in a gaming laptop.
A lot of people don't realize that, they just assume that i7 means "fastest intel processor".
It also doesn't help when computer manufacturers say "#th generation Intel processor". Unless you're keeping up with that stuff, how does a consumer buying a computer even make sense of that stuff?