Soylent’s product itself has zero novelty in it. Meal Replacement Powders (MRPs) have been around for decades and are popular among the bodybuilding crowd. The only “innovation” Soylent has brought to the table was being the first company to market MRPs to geeks and hipsters -- and that's it. Personally, I've never tried their product because the ingredients they use seemed average/fudged at best (and I tend to avoid…
> Tip: if you care about maximizing the quality of your dietary supplement, research and buy each ingredient individually, and then mix it all up yourself. That defeats my primary use case for MRP: not needing to think about nutrition. I hate cooking, I hate cleaning, and eating out all the time feels wasteful. I just want quick, healthy meals with a decent shelf life.
anecdotal at best, but a friend years ago was diagnosed with adult diabetes and told he had to change his diet. this guy never cooked. part of his transition was cooking classes provided as part of his diabetes counseling. he discovered a world of quick and easy meals, many in a single pan and all were healthy.