This event was by far the most disappointing Mac event in the history. A lot of the time was wasted in:
- Mildly funny jokes and comparison with 90's technology.
- 90% of the talk was about the touch bar.
- Awful demos of Photoshop & some cringy DJ.
I was hoping we would see:
- A new MacBook with all day battery life and touch bar, even thinner design. Ok, I understand that they are trying to consolidate their product line but the category of a web-browsing machine that is 12", super small design and an adequate processor is left without any update.
- A MacBook pro with some real innovation. They could just copy Microsoft with a detachable screen (oh but they would cannibalize iPad market), pen input, touch screen. But, instead we get this touchbar thing which is great but I am just disappointed that it is the only thing they have innovated here.
- Killed Macbook Air.
- No iMac update (!!!).
- No monitor announcement.
Microsoft really hit it out of the park yesterday. Apple's entire presentation felt like they are trying to fill the 1.5 hours of time with bullshit.
Also, Panos Panay sounds like a genuine, authentic, passionate and knowledgeable whereas Jony Ive sounds like an Evangelical designer who feels "fake". I don't know how to explain it.