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Vine will be discontinuing the mobile app

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Re: Vine will be discontinuing the mobile app

#41

Post by __derek__ »

corobo wrote: post #31
caractacus wrote: post #12

comScore reports just under 5m uniques for Vine.co last month. It may be down on the height of its popularity but 5m unique users is a decent mass of people to monetise. Seems an odd thing to kill and not at least try to sell.

How would you go about making any money off it though? Nobody's going to sit through an ad when the video is only a few seconds long

Why not the same way Instagram has? Or SnapChat? The most-prominent Vine users craft a brand, and companies can do the same thing if they're engaging enough.

Re: Vine will be discontinuing the mobile app

#42

Post by wcummings »

OoTheNigerian wrote: post #36

I don't get it. Why not make it Twitter's Dedicated Video App as vine already has a strong network which can be built upon. Very soon Facebook will release their dedicated video app and Twitter will be looking clueless. I don't get big companies

Integrating two services of this scale isn't trivial or inexpensive, even for a big company. Especially for a big company that is laying people off.

Re: Vine will be discontinuing the mobile app

#43

Post by greendragon »

imglorp wrote: post #37
zzzzzzzzzman wrote: post #3

Wow, I really like Vine and am surprised that Twitter's visions for its path to profitability don't include such a flourishing community. Sad news keeps coming today... :(

Maybe you could explain what's appealing about Vine? A lot of people don't understand what it offers over a tube site.

Animated gifs with audio. That's it. Also super easy to create from a camera phone, no video or gif editing skills needed.

I know at least some content producers on youtube will be happy. A lot of vine hate comes from them when random anonymous vine user uploads a tiny portion of their long video and gets tons of views and maybe some ad revenue (or at least takes away potential ad revenue from the youtuber). It's resulted in youtubers creating short clips by themselves on their channel or sister channels, but I can see the annoyance, if not fully understand the complaint since it's no different from the timeless complaint about media being easier and cheaper to distribute and consume than to create.

Re: Vine will be discontinuing the mobile app

#44

Post by hmhrex »

anigbrowl wrote: post #39

That's fucking stupid. I wasn't crazy about Vine but Twitter was first to market with a brandable property taht quickly became A Thing. It was the one innovative thing to come out of Twitter in the last few years, and now they're shutting it down. If I had any Twitter stock I would dump it all on this news.

Well, first of all, Twitter bought Vine. So they did no innovation on that front. Secondly, I think it makes sense from a business standpoint for Twitter because they've incorporated it into Twitter, and they NEED to start making a profit and this will help. Twitter stock may actually rise a bit due to this news.

Re: Vine will be discontinuing the mobile app

#45

Post by mrtron »

OoTheNigerian wrote: post #36

I don't get it. Why not make it Twitter's Dedicated Video App as vine already has a strong network which can be built upon. Very soon Facebook will release their dedicated video app and Twitter will be looking clueless. I don't get big companies

I think it doesn't fit their 'live' mission.

Re: Vine will be discontinuing the mobile app

#46

Post by corobo »

__derek__ wrote: post #41
corobo wrote: post #31

Earlier quoted context omitted.

How would you go about making any money off it though? Nobody's going to sit through an ad when the video is only a few seconds long

Why not the same way Instagram has? Or SnapChat? The most-prominent Vine users craft a brand, and companies can do the same thing if they're engaging enough.

I don't know how snapchat is monetized. An Instagram ad though is an image in a sea of images for the most part. Easy to digest, not worth skipping through while you're browsing images, they feel like they belong. I'm not sure you can replicate that with videos.

I'm not sure what you mean by the Vine users crafting a brand though. Companies having a brand on Vine doesn't make Vine money.

Re: Vine will be discontinuing the mobile app

#47

Post by corobo »

Touche wrote: post #35
corobo wrote: post #31

Earlier quoted context omitted.

How would you go about making any money off it though? Nobody's going to sit through an ad when the video is only a few seconds long

I don't know the answer, but I do remember people saying that Google was making a huge mistake buying the unmonetizable YouTube.

YouTube is long form video though. Plenty of content to advertise on. Where are you going to cram ads in to vine without it being annoying enough for adblockers to nuke them?

Re: Vine will be discontinuing the mobile app

#48

Post by Grue3 »

Never used Vine, and the videos from it never worked on my browser, but this is truly shocking. Like, Google Reader shutdown level shocking. Twitter is seriously clueless if they weren't able to make any use of such a popular service. Especially when Periscope is still running somehow. Though it's only a matter of time for that too now.
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