Earlier quoted context omitted.
"Agreed. Being political is a ton of work" Being political it's so much work that most people, in high places, in big organizations, barely do anything else.
> Being political it's so much work that most people, in high places, in big organizations, barely do anything else. Time for disruption. Dear hackers: Find a way how one can automate at least large parts of this by a computer program. :-)
The guy in the video suggests companies collect users' reasons for using products/services & feelings around those reasons. Companies would then be able to choose which reasons to design for.
The thinking goes like this: Right now, companies use metrics based on how much things cost in terms of time/money/attention. Those are abstractions on top of our reasons, so if companies can create a system to directly measure our reasons, those more meaningful metrics will allow them to produce better products.
That idea doesn't get rid of the politics in companies...unless you remove the company from the equation when collecting user reasons.
My idea is to build a public blockchain-based system for collecting those reasons publicly & anonymously. If every company has a public user-generated set of reasons for using their product & whether or not the product is a good choice for fulfilling those reasons, the internal debate changes to which reasons should they choose to fulfill. Arguing over whether this or that change better fulfills this or that reason would be silly because testing the idea is the only thing that makes sense.
There'll still be politics around funding tests, among other things, because political people aren't just going to change how they act overnight, but I'm betting this system will give them far less to play with.