I recommend Weathfront and Betterment to all my less mathematically inclined friends. However, if you spend only a few hours getting acquainted with asset allocation and rebalancing principles, you can do pretty everything that these services do without their fees.
And what do you recommend for your mathematically inclined friends? Any books you recommend for asset allocation and rebalancing principles?
[1] http://www.joshuakennon.com/sp-500s-dirty-little-secret/