The marketers and advertisers have finally won. Google hasn't been an engineering company for the last 5 years maybe, but this confirms it. It's like Facebook, they're beholden to the non-developers and non-software engineers who frankly don't care about other people's privacy and only see the dollar bills. So glad I'm evaluating other email providers and use Privoxy for ad-blocking.
This isn't a neat split along the lines of "All developers good, all marketers bad". What has won here is the pressure to grow, and the acceptance of society and governments to let them do it by any means. We are all complicit in this.
I always believed Google was successful because it was pushed and advocated for by geeks, I feel that those days are coming to an end.
I use DDG and I think it's a pretty solid alternative, although it requires a little more effort when looking for certain things. Non-tech types have been curious about why I don't use Google, they seem to be getting the tracking is not good thing.