If the DSP chip itself were programmable from the phone then one could do all sorts of tricks just by downloading new "firmware" over the air.
I doubt that is the case here though. It looks like this saves me from copying files to share then on Instagram and that's about it.
Someone please make a camera that costs the same as a high-end smart phone, but the DSP chip is open and documented. Why is that not a thing?
[0] http://media.e2save.com/images/community/2013/06/tumblr_m7bf...
EDIT: link