"The most resilient part of the industry is that you buy a Swiss watch because you want to say, 'I have a Swiss watch,'" said Paul Swinand"
I love mechanical watches. I repair watches. I love all things related to horology.
That said, if I bought a new Rolex, I really wouldn't own the watch the minute it went out of warranty.
What? Yea, Rolex, and 99% of the other Swiss Watch Companies will not sell parts to their customers. They want you to send it back to the factory, at factory prices, when it needs a service, or breaks down.
If anyone from The Swiss Watch Industry is listening, enough with the "quality assurance" bs. Your industry is in a very delicate point in history. If you don't clean up you act, the quartz crisis of the 70's will look like minor stumbling block.
I never though I would say this, but lately, that Apple Watch is looking better. I just don't want to carry around an IPhone.
So, stop abusing the anti-trust act, and be very friendly to anyone whom buys your overpriced hunks of metal. You're in no position to call any shots, or get cute. If I owned your stock; I would short it yesterday.
(Sorry if I sound bitter. In the last 7 years, the Swiss watch companies pissed off a lot of Independant Watch Repairers, by not selling parts. The average dude with the $25,000 watch has no clue that he/she really doesn't own that watch. They are essentially leasing it. Having the right to repair(let the customer decide whom is going to repair) is so essential to the future of mechanical watches.)