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Response from Google Tech Lead, Re: “Google May Be Stealing Your Mobile Traffic”

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71–80 of 204 posts

Re: Response from Google Tech Lead, Re: “Google May Be Stealing Your Mobile Traffic”

#71
post #9

As a user I've learned to avoid AMP pages because the UX is horrible: * back button is broken 1/2 the time * the bar wastes 1/3 of my screen * I can no longer see what site I am on in the url * it's hard to navigate to the / of the site * I can't forward the link * being on a good network in US it solves no problem that I have What I'd really like to see is a way to opt-out of seeing AMP'ed pages in my search results…

Visiting non-AMP sites on mobile is masochistic (e.g. try searching news results). You get basically all the same problems, but also pop-unders, late loading ads, greedy javascript, autoplaying videos, and other bad behavior. The AMP is really quite solid for the news use case, in my experience.

AMP is bad on mobile Safari. The URL bar does not hide and reveal properly, the reader button doesn't work, and the scrolling momentum feels very wrong. That's why I try to avoid AMP links.

Non-AMP sites are frequently improved by the reader button. That's how I prefer to read news sites.

Re: Response from Google Tech Lead, Re: “Google May Be Stealing Your Mobile Traffic”

#72

This is a good response and I appreciate Malte's effort to engage publishers, but it doesn't calm my nerves about the biggest publisher complaint about AMP: Google owns the chrome (top navigation) on all AMP pages. This makes it easy to navigate back to Google (why would you ever want to leave?) and other publishers in the AMP ecosystem, but much harder to navigate to the publisher that created the page in the first…

If you aren't comfortable with it, just don't use it, right? I'm probably missing something, but I don't understand how something can be such a hard pill to swallow when it is opt-in.

Re: Response from Google Tech Lead, Re: “Google May Be Stealing Your Mobile Traffic”

#73
post #49

Earlier quoted context omitted.

Please address this question @cramforce. Why are you introducing a new and totally unnecessary display element when the back button is built right in to the browser and everyone already knows how it works? No matter how hard I try, I can't think of any good reason for this banner. But hey, to the right of that X there sure is a lot of room for placing an adsense ad! What a strange co-incidence.

The banner is needed to show the logical origin, given that the browser is still on Google.com and the article is shown in a iframe (to enable pre-rendering). Our native apps do not have this constraint and thus don't have the extra bar. I can't give you a 100% reason for the X. I know multiple UI versions were tested and this did well.

[deleted]

Re: Response from Google Tech Lead, Re: “Google May Be Stealing Your Mobile Traffic”

#74
post #60

This is a good response and I appreciate Malte's effort to engage publishers, but it doesn't calm my nerves about the biggest publisher complaint about AMP: Google owns the chrome (top navigation) on all AMP pages. This makes it easy to navigate back to Google (why would you ever want to leave?) and other publishers in the AMP ecosystem, but much harder to navigate to the publisher that created the page in the first…

> This makes it ... much harder to navigate to the publisher that created the page in the first place What makes it hard? People click on links to navigate around the publisher's web site, and you can still have links in the AMP landing page.

All these navigation elements are secondary, and further down the page. You have a point that if the user wants to, they are free to click any link they want. The fact remains that the top-most, primary navigation element on an AMP page is an "X" that closes you out of the publisher's page to send you back to Google. After that, the second most prominent navigation element invites you to browse other publishers. By design, the publisher's own links must come after these two elements.

Re: Response from Google Tech Lead, Re: “Google May Be Stealing Your Mobile Traffic”

#75
post #68

If hacker news had a speed rating next to the links I would probably click on them more instead of just reading the comments to decide if it's worth pulling up an article. Note, It has been suggested that a speed rating on Google would be equivalent to the amp experience with less Google control.

Speed also depends on where you are geographically. Amazon.com is probably faster than Taobao.com in the States, but I'd have the opposite experience over here in China. But then Google is the slowest this side of the GFW, so that might be redundant.

True, but Google knows where you are and could test the site from that general region. It would cause additional overhead for Google but may be worth it.

Page render speed is just as important as server speed. A website bloated with ads is what I object to the most, or any type of pop over that obstructs the content.

Re: Response from Google Tech Lead, Re: “Google May Be Stealing Your Mobile Traffic”

#77
post #61

Earlier quoted context omitted.

>to show the logical origin, given that the browser is still on Google.com and the article is shown in a iframe What an amazing coincidence that this great new tech requires users to remain on google.com "for technical reasons".

If you have an alternative implementation strategy that enables pre-rendering and swiping while showing the source article origin I am all ears. We can do it in our native apps, and we do.

I'm not familiar yet with the pre-rendering functionality so I can't comment except to ask - why are you making this contentious feature a requirement of using AMP? Why not allow publishers to opt out of the Google CDN + pre-rendering but still retain all the other benefits of AMP? This type of progressive enhancement would likely benefit more sites/users instead of an all-or-nothing approach.

Re: Response from Google Tech Lead, Re: “Google May Be Stealing Your Mobile Traffic”

#78
post #72

This is a good response and I appreciate Malte's effort to engage publishers, but it doesn't calm my nerves about the biggest publisher complaint about AMP: Google owns the chrome (top navigation) on all AMP pages. This makes it easy to navigate back to Google (why would you ever want to leave?) and other publishers in the AMP ecosystem, but much harder to navigate to the publisher that created the page in the first…

If you aren't comfortable with it, just don't use it, right? I'm probably missing something, but I don't understand how something can be such a hard pill to swallow when it is opt-in.

Because those that do not opt in will be implicitly penalized by users trained to prefer AMP pages, whether that preference is warranted or not.

Re: Response from Google Tech Lead, Re: “Google May Be Stealing Your Mobile Traffic”

#79
post #21
post #10

Earlier quoted context omitted.

"Gosh, I mean, you have a right to sell oil, sure, but maybe if you play by our rules, you'll have an easier time shipping it on the rail networks we own." It's plainly Standard Oil-style monopoly behavior from Google here.

It seems more like UPS saying "hey, we'll ship whatever you want (within reason) but if you can fit it in one of our standard box sizes it'll get there faster and cheaper". What is the ulterior motive or side benefit Google gets from people adopting AMP? Honest question.

AMP articles keeps users browsing within Google's properties, with Google's tracking and ads. Non-AMP news pages are an exit out of Google's sphere, where users will get non-Google tracking and ads.

That said, I find myself clicking AMP articles 5x more than non-AMP news links because I know the AMP articles will be fast and clean.

Re: Response from Google Tech Lead, Re: “Google May Be Stealing Your Mobile Traffic”

#80
post #9

As a user I've learned to avoid AMP pages because the UX is horrible: * back button is broken 1/2 the time * the bar wastes 1/3 of my screen * I can no longer see what site I am on in the url * it's hard to navigate to the / of the site * I can't forward the link * being on a good network in US it solves no problem that I have What I'd really like to see is a way to opt-out of seeing AMP'ed pages in my search results…

Visiting non-AMP sites on mobile is masochistic (e.g. try searching news results). You get basically all the same problems, but also pop-unders, late loading ads, greedy javascript, autoplaying videos, and other bad behavior. The AMP is really quite solid for the news use case, in my experience.

Use uMatrix plugin to block unwanted content.
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