Live data from Hacker News

Google May Be Stealing Mobile Traffic

alexkras.com

181–190 of 261 posts

Re: Google May Be Stealing Mobile Traffic

#181
post #72

> I was expecting it to cause a redirect to the original > article. Instead it redirects back to Google search > results. Say What? Well, what it does is exactly what I would expect; if clicking 'X' redirected to the author's site I would be thoroughly confused. If I click on a link and it opens in a new tab, I don't close the tab ('X') expecting to go to the home page - I expect to go back to the page from which I o…

I agree with your expectation of clicking the 'X' going back to the results. But it's a bit strange, why have the 'X' there at all when the browser back button will do exactly the same thing more naturally?

I imagine it's to enhance the feeling that the user just quickly popped something open over their search results - designing it to make it 'feel' like a different; faster experience.

Re: Google May Be Stealing Mobile Traffic

#183
post #70

AMP is essentially Google's answer to people creating terrible web experiences. It's been discussed and documented a lot. Common webpages today load content from dozens of different ad, tracking and whatever hosts, take several megabytes to load. All well known, but people don't stop doing it. Now Google comes along and says: You can't do it, let us do it. Which is perfectly reasonable from their point of view. And w…

> If you don't like AMP nobody stops you from doing the same thing.

Yes and no. Google ranks AMP-ed pages differently, as well as showing that lightning bolt icon. It is definitely not a level playing field.

Re: Google May Be Stealing Mobile Traffic

#184

Earlier quoted context omitted.

Mobile Firefox does this fine. JumpGo does it, too, which means that it's certainly still possible in Android System WebView.

I use mobile firefox - how do you get it to reflow? I would love that feature if I knew how to activate it.

Similarly, I use mobile FireFox and would LOVE to know how to reflow text. That was my all-time favorite feature in any phone browser I've ever used, but the last browser I had access to with auto text reflow was the Silk browser on an original Kindle Fire.

How can I make this happen on mobile FireFox?

Re: Google May Be Stealing Mobile Traffic

#185
post #94

Earlier quoted context omitted.

They don't have to though. If there's a symbol and sites with that symbol are faster, they'll learn to look for the symbol, perhaps not even consciously.

>They don't have to though. If there's a symbol and sites with that symbol are faster, they'll learn to look for the symbol, perhaps not even consciously. Totally disagree. I didn't know what AMP is and I keep seeing it. I avoided it thinking it was yet-another Google adware property like DoubleClick, another cleverly named way to trick users. For the vast majority of users on 4G connections, AMP loads aren't that mu…

> Totally disagree. I didn't know what AMP is and I keep seeing it. I avoided it thinking it was yet-another Google adware property like DoubleClick, another cleverly named way to trick users.

But when you're rewarded by a quick page load for the first time, and the second time, you'll start clicking it more because you know what reward to expect.

Re: Google May Be Stealing Mobile Traffic

#187
post #83
post #70

AMP is essentially Google's answer to people creating terrible web experiences. It's been discussed and documented a lot. Common webpages today load content from dozens of different ad, tracking and whatever hosts, take several megabytes to load. All well known, but people don't stop doing it. Now Google comes along and says: You can't do it, let us do it. Which is perfectly reasonable from their point of view. And w…

> If you don't like AMP nobody stops you from doing the same thing. The AMP symbol tells users that the site loads quickly. Google doesn't indicate the same thing about non-AMP sites that still load quickly. Guess which site the user will tend to choose. I am not sure AMP will be optional for sites that want to get chosen.

It would be great if Google could set some minimum standards regarding average page load times (which they track, check Webmaster Tools) that you could meet and get the same quick loading icon in SERPs. My site loads very quickly, but I feel pressure to go AMP because of the icon and ranking increase.

Re: Google May Be Stealing Mobile Traffic

#188
post #83
post #70

AMP is essentially Google's answer to people creating terrible web experiences. It's been discussed and documented a lot. Common webpages today load content from dozens of different ad, tracking and whatever hosts, take several megabytes to load. All well known, but people don't stop doing it. Now Google comes along and says: You can't do it, let us do it. Which is perfectly reasonable from their point of view. And w…

> If you don't like AMP nobody stops you from doing the same thing. The AMP symbol tells users that the site loads quickly. Google doesn't indicate the same thing about non-AMP sites that still load quickly. Guess which site the user will tend to choose. I am not sure AMP will be optional for sites that want to get chosen.

Google also prioritizes AMP content over regular content in their news ticker/strip.

This makes a significant difference in traffic.

Re: Google May Be Stealing Mobile Traffic

#189

Earlier quoted context omitted.

What's stopping Google from promoting fast webpages without AMP? I have spent weeks improving load times for my websites, with A A A A A ratings op webpagetest.org as a result. AMP is just a fraction faster, why should I have to create a seperate AMP version? Also, my websites are essentially all dynamic content. People come for the comments, like on HN. I gues I'll have to use some cache-busting javascript if Google…

They do promote fast pages: https://webmasters.googleblog.com/2010/04/using-site-speed-i... "we've decided to take site speed into account in our search rankings"

Sure, but then they put a lightning bolt next to any AMP page, even if your non-AMP page is faster.

Re: Google May Be Stealing Mobile Traffic

#190
post #138

"I hope I am not being too hard on Google." -- no, the author is being very, very nice. Google has a strong business interest in users never going to other sites. Between AMP & voice search, the future is going to be very rough for businesses that rely on free search traffic. In practical business terms I would strongly suggest website owners build ultra-light versions of their sites. If you have international aspira…

Web publisher here...the real problem is twofold:

- Display advertising makes the web suck; while display ads fund a large share of general market content sites, from a purely technical perspective they kill site performance.

- All major market participants suck equally, rendering no alternatives for end-users or advertisers to defect to; this inherently limits any incentive for real change.

AMP / Mobile index (new development from Google) breaks the gridlock: divert traffic to sites who deliver a good (fast) mobile experience and (assume site owners are economically rational - we are) is supported by something other than old school display advertising. Solving the 2nd part is left as an exercise to the student....

Interesting enough, you can make a banner ad load really fast. Just host images on your site and load it directly from your server without all the tracking scripts and separate calls from your advertising network (plus others). Or go completely native and render text links in html. Granted, this requires you to actually market your content and merchandise an offer (affiliate marketing).

Display advertising actually isn't the highest CPM option for a website; I did a study on small site auction data a while back and it was the lowest CPM model (admittedly, laziest to implement):

http://www.marginhound.com/revenue-model-study-for-small-web...

Post reply on HN