Earlier quoted context omitted.
> Why Does Apple NEED an acknowledgment that they didn't do anything wrong? What difference would it make? I get what you're saying, but if Apples gets hammered with bad publicity every time their anti-fraud team does the right thing, they're going to stop doing the right thing. Especially as this case is going to be cited for years to come, it's important apple has something to point to and say: "We didn't just arbi…
>"We didn't just arbitrarily ban the account, it was involved in manipulating our reviews" >anti-fraud team does the right thing That's not what happened though. What happened is that Apple has their internal tools to link fraudulent accounts, to keep out bad actors, and this "good" account got caught in that web. You can just as easily argue that he didn't actually do anything wrong. After all, if he did Apple would…
From the call, it appears that Apple only wanted a clarification in that direction, i. e. "I should not have given my drunk little brother the car keys".
They're not reacting from a "bruised ego", since a professional PR team doesn't get emotional in that sense.
They feel that the initial accusations have created actual damage for Apple's image, and they want him to stop the pitchfork-wielding mob.