That being said, I took issue with the discussion at the end of this episode regarding Google's ad targeting being used for 'bad' products like payday loans or for-profit online universities. Even though they appeared to be on opposite sides of the issue, neither addressed what seemed to me to be the core point. Which is, why is it better if rich people have to see ads for payday loans too? She seemed to be suggesting that Google's targeting somehow makes this problem worse by focusing these ads on vulnerable people. And while that may be true, if the thing is harmful when sprayed across un-targeted media, why is it so much worse when it's targeted? Just because it gives these people a better ROI on their spend? It just seems like a total red herring issue to me.
I totally agree that things like sentencing or policing using machine learning algorithms will strongly tend to reinforce the status quo. But ad-targeting just doesn't fit into that mould, IMO.