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Ooshma Garg, founder of Gobble (YC W14) – Startup School video and AMA

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Re: Ooshma Garg, founder of Gobble (YC W14) – Startup School video and AMA

#33
post #14
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Hi Ooshma, Curious as to how you found and got your first batch of users that loved you and were paying for the product.

I did things that didn't scale. #ycfirstprinciples I put our promo cards at coffee shops and laundromats, emailed meetup groups, went door to door, bought people coffee to demo our product at Starbucks, walked around farmer's markets and gave people coupons and samples, and literally pounded the pavement. Then, you follow up with them personally. Do they want to order again? Why or why not? What would make them order…

As testament to doing things that didn't scale, Ooshma turned up to my apartment in Palo Alto a couple of years ago (mid-2013) to fix a botched order. Ultimately, the switch to dinner kits wasn't for my family, but I always remember that occasion as a great example of the principle.

Re: Ooshma Garg, founder of Gobble (YC W14) – Startup School video and AMA

#34
I'd love to see more videos by people who have failed dissecting their failure. My guess is that we listen to successes way too much. That if you look at the failures, you'll find that they share many of the same traits as the successes and that the random element is significant.

I also think that the funding environment is quite biased. What's successful is a function to some degree of what is fundable. When VCs start funding based on "what was successful in the past" you create a feedback loop which likely doesn't create the best possible businesses.

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