Something to think about -- making the assumption that in the future, a bunch chunk of things currently done with search engines and forms are done by voice command: Ok Google, order new toilet paper -- order is routed to any ecommerce provider which outbids everyone else to fulfill the order. Alexa, order new toilet paper -- order copies previous toilet paper order and goes to merchant with lowest advertised price t…
It's interesting you assume that Google will route you to the lowest bidder. When I search for "New toilet paper" on Google right now, the top 6 results are advertisements. Why would they want to anger their customers and allow you ignore them?