The government has been doing an excellent job of basically extorting these companies into compliance. They threaten the full weight of the US government's wraith and then tie every order up with classifications and gag orders.
You aren't legally allowed to talk to other companies in the same position. Most your legal team probably doesn't get to know what's going on. You can't take your case to the public without being held in contempt.
I'm not giving these companies a complete pass for being complicit in the erosion of individual's civil liberties but treating this as if the decision is easy is vastly unfair.