When trying to promote an open format, LGPLv3 and such reference implementations aren't exactly helping. You'd want to maximize adoption, and there BSD can help. Adoption of Xiph.org's Vorbis was in good part supported by such a decision.
There is still a lot of room for improvement in the encoder, which is why (at least for now) it has the LGPL license, to ensure that improvements can be integrated in the reference implementation.